Digital Marketing Assistant

4 weeks ago

Kolkata, India Esko Full time

**WONDERING WHAT’S WITHIN DANAHER? TAKE A CLOSER LOOK.**

At first glance, you’ll see Danaher’s scale. With $22.3B revenue, our 69,000 associates work across the globe at more than 25 unique operating companies within four platforms — life sciences, diagnostics, water quality, and product identification.

Career development is important to us - you’ll find associates who are as certain about their impact as they are about where they’re headed next. You’ll find the Danaher Business System, which makes everything possible. You’ll also see a company that investors trust—our culture of continuous improvement has helped us outperform the S&P 500 by more than 5,000% over the past 25 years.

We hope you’ll see yourself here, too. What you find at Danaher — and within yourself — might just change the world.

**WHO WE ARE**:
ESKO is a global provider of integrated software and hardware solutions that accelerate the go-to-market process of packaged goods. For each stakeholder in the process, Esko solutions enable them to deliver right-first-time packaging and marketing content.

**WITHIN YOUR TEAM**

We are looking for a dynamic, experienced digital marketing assistant to join our corporate digital marketing team to develop best-in-class marketing experiences that reinforce our brand and help drive online leads. You will work closely with our content, marketing operations and marketing programs teams.

**THIS JOB IS A UNIQUE OPPORTUNITY TO**:
Help enhance the company’s marketing capability as we become ever more focused on driving marketing leads through our digital channels. In this role you will be the work closely with other marketing departments. This is a unique opportunity for you to grow your skillset and showcase your expertise at a human-sized leading software company that is also part of the larger Danaher group.

**WITHIN YOUR ROLE, YOU WILL**:

- Manage syncing and connection between our marketing automation platform and Salesforce CRM
- Develop new methods, reports, and tools to help the SEO & PPC team work more effectively and efficiently.
- Discover, document, and report on potential systemic technical problems in indexability, canonicalization, redirects, HTTP errors, etc.
- Identify website performance and crawl-ability issues and opportunities, through the analysis of sitemaps, crawl goals, page rendering, and timing.
- Undertake required analysis and A/b testing to identify relevant and strong keyword searches in order to optimize campaign success.
- Provide regular reports on performance metrics and market related insights.
- Analyze PPC campaigns and making recommendations on how to scale them
- Analyze, monitor and report on ROI for all PPC campaigns to the Marketing Manager.
- Analyze, monitor and report on competitors PPC campaigns including key words being targeted.

**WE ARE LOOKING FOR A PROFESSIONAL WHO IS**:

- A digital marketing professional with 2+ years’ experience, ideally within a B2B Tech company and / or Marketing Agency Experience
- A well organized and highly structured professional who can also adapt to priority changes
- A strong communicator who is at ease working in a dynamic multicultural environment
- Capable of owning and driving initiatives with minimum hand-holding
- Strong on project management, including organizing, prioritizing and tracking all phases of a project.
- In tune with the latest SEO & PPC techniques for B2B
- Fluent in English (written and verbal)
- Excellent communication and writing skills

**YOUR EDUCATION AND BACKGROUND EXPERIENCE WILL INCLUDE**:

- 2+ years marketing experience in a for-profit (preferably B2B) and / or Marketing Agency Experience
- Experience with Salesforce platform for creation of campaigns, data upload, creation of reports, dashboards. Good understanding of SYNC between SFDC and various other tools such as Pardot a plus
- Experience managing SEO and/or PPC activities, preferably in a B2B organisation

**OUR CORE VALUES**:
At Danaher, we’re driven by a sense of wonder for what we can create—and what we can become. Here, you’ll accelerate your career while driving innovation that improves lives. You’ll work hard and take risks, with guidance from committed leaders, powerful DBS tools, and the support of a global organization. If you’d like to learn more, read stories from our associates on our Careers Blog or reach out to one of our recruiters.

Our Shared Purpose - Helping Realize Life’s Potential - expresses our reason for being and the impact that every one of us at Danaher strives to have on the world. Our Core Values define the fundamental beliefs that guide our actions. The Core Behaviours* enable our values and Shared Purpose, powered by DBS as our proven system for achieving success at Danaher.

**OUR OFFER**:
**UNSOLICITED ASSISTANCE

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