QA, Salesforce Id Creation, Form Testing

5 months ago

Pune Maharashtra, India Avalara Full time

Overview:
The Marketing Operations (MOPs) Specialist will help develop, manage and execute operational processes for the Marketing Department. The MOPs Specialist needs to communicate openly with Marketing and other cross-functional teams and provide consultative and tactical support for campaign execution. This role will serve as a strategic partner with Campaign Management and Channel teams, and all cross-functional stakeholders involved in the approval process, to drive efficiency and ensure campaign readiness and success. Additionally, this role will be responsible for testing and quality assurance methods to ensure all campaigns are set up to support CRM integration, campaign/marketing attribution, lead flow methodologies, and routing/distribution requirements.

**Responsibilities**:

- Work closely with Audience Owners and other key stakeholders to deliver operational requirements in order to support our response lead flow routing and distribution processes.
- Prior to go-to-market, test and validate that all campaigns are properly configured to support marketing program/campaign objectives.
- Using Salesforce chatter functionality, make requested updates to campaign fields that are only accessible to members of the QIOP team.
- Updates need to align to our attribution model and follow hierarchical field relationships.
- Test and validate that all query string links are properly generated to support the intended attribution parameters (e.g., Campaigns, Partners, Geo, Offer/Asset, etc.).
- This includes the creation of query string links using a query string generator. Testing the created link by filling out the form on the landing page, and validating that your test record syncs to the correct Salesforce campaign and passes the correct attribution to your contact record in Eloqua and Salesforce.
- Test and validate landing page forms (back-end) are configured to support intended attribution parameters.
- This includes testing by filling out the form on the landing page, and validating that your test record syncs to the correct Salesforce campaign and passes the correct attribution to your contact record in Eloqua and Salesforce.
- Develop expert knowledge of the database and list management protocols, including the review and validation of lead files prior to import into Marketing Automation Platform.
- Specifically, own the validation of list submitted for import that will be used for outbound marketing efforts.

Qualifications:

- Bachelor’s degree in Marketing or related field of study.
- 2+ years of experience in a Marketing role.
- 2+ years of hands-on experience building campaigns and working in marketing automation and CRM platforms. Experience in Salesforce and Eloqua (preferred).
- Data management experience including data import, data cleanup, reconciliation between multiple sales and marketing systems, and management of lead list submissions to ensure data accuracy.
- Excellent organizational skills including prioritizing, scheduling, time management, and meeting deadlines.
- Excellent written and verbal communication skills.
- Expert level English language proficiency - written and verbal
- Motivated, self-starter.
- Must be comfortable working in an environment with many changeable demands and priorities, requiring scheduling flexibility, positive demeanor and a “can do” attitude.

About Avalara:
**About Avalara**:
We’re building cloud-based tax compliance solutions to handle every transaction in the world. Imagine every transaction you make — every tank of gas, cup of coffee, or pair of sneakers, every movie ticket, meal kit, or streamed song, every sensor-to-sensor ping. Nearly every time you make a purchase, physical or digital, there’s an accompanying unique and nuanced tax compliance calculation. The logic behind calculating taxes — the rules, rates, and boundaries is a global, layered, three-dimensional mess of complexity, with compliance dictated by governments and applied by every business, every day.

Avalara works with businesses of all sizes, all over the world — from corner stores to gigantic global retailers — to calculate tax accurately and automatically, at speeds measured in milliseconds. That’s a massive technical challenge, in terms of scale, reliability, and complexity, and we do it better than anyone. That’s why we’re growing fast. Headquartered in Seattle, Avalara has offices across the U.S. and around the world, in Brazil, Canada, India, U.K, Belgium and across Europe.

**Equal Opportunities**:

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