Marketing Executive

3 months ago

Bengaluru Karnataka, India Solventum Full time

Job Description:
Marketing Executive, NPWT, India

Medical Surgical Business, Solventum

At Solventum, we enable better, smarter, safer healthcare to improve lives.

As a new company with a long legacy of creating breakthrough solutions for our customers’ toughest challenges, we pioneer game-changing innovations at the intersection of health, material and data science that change patients' lives for the better while enabling healthcare professionals to perform at their best. Because people, and their wellbeing, are at the heart of every scientific advancement we pursue.

We partner closely with the brightest minds in healthcare to ensure that every solution we create melds the latest technology with compassion and empathy. Because at Solventum, we never stop solving for you.

The Role

This role is responsible for marketing of the Active Wound Care / Negative Pressure Wound Therapy (NPWT) in India.

Primary responsibilities include, but are not limited to, product management, event coordination, marketing communications as well as marketing operational tasks to ensure functionality and coordination of the department’s activities.

Key stakeholders include Country Division Sales and Marketing Teams, Channel and Commercial Excellence, Global Medical Sciences/Scientific Affairs & Education, Service Operations.

This role reports to the India Activation Marketing Manager for Active Wound Care / NPWT, Medical Surgical Business.

Role Responsibilities

Event Management
- Coordinate and manage events, such as peer-to-peer educational sessions, conferences and trade shows. Activities include:

- Creating and maintaining a planning calendar for all events
- Sourcing and booking of venues, exhibition spaces
- Handling of event logistics, catering and hospitality arrangements, participant attendance and processing (forms, badges etc), product samples and collaterals
- Proactive collaboration with Health Care Compliance (HCC) to ensure all events/sponsorship follows the processes (eg GEMSC approval) and meets compliance requirements
- Ensure compliance checks and integrity assessments are processed as necessary.

Product Marketing and Marcoms
- Assist in New Product launches.
- Compile market research, competitor analyses to inform strategy development and execution plans.
- Support the development/localization of marketing materials such as brochures, newsletters, and digital contents
- Compile campaign analytics, adoption trends and sales results; develop comprehensive reports to measure and optimize program performance

Digital Marketing Support
- Support the Sales and Marketing Partnership (SMP) process by acting as the Lead Operator.
- Support marketing manager in the setup and smooth execution of the SMP lead management process.
- Monitor the incoming marketing leads daily and ensure leads are assigned promptly to relevant sales reps for follow up.
- Monitor and review leads in queue and lead conversion status with marketing and sales teams regularly.
- Support in the execution and optimization of campaigns/activities. These include, but are not limited to, the creation of web forms, customer contact acquisitions, online surveys, review of campaign analytics.

Marketing Operations
- Management of purchase orders, invoices and payment follow up for vendors
- Management of marketing samples and collaterals inventory
- Undertake daily marketing administrative tasks to ensure the functionality and coordination of the department’s activities
- Support marketing manager in organizing projects as needed

Qualifications and Requirements
- 5 years of marketing experience in the medical device industry
- Digital marketing experience will be advantageous.
- Good understanding of marketing principles and office management
- Ability to multi-task and adhere to deadlines
- Hands on, attention to details, organized
- Good knowledge of MS Office, martech platforms such as SFDC CRM, Eloqua, PBI, Adobe
- Independent, resourceful, able to influence and work collaboratively in a matrix organization.
- Strong communication skills in English, both written and spoken

Education/Location:

- Degree in Marketing or Business-related disciplines
- Location in Bangalore, India

Solventum is committed to maintaining the highest standards of integrity and professionalism in our recruitment process. Applicants must remain alert to fraudulent job postings and recruitment schemes that falsely claim to represent Solventum and seek to exploit job seekers.

Solventum Global Terms of Use and Privacy Statement

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