Copywriter

3 weeks ago

Bengaluru Karnataka, India IBM Full time

Introduction

The Blue Studio is IBM’s internal creative team, responsible for the strategic evolution and expression of the IBM brand across every experience and encounter, internally and externally. The Blue Studio is part of IBM's Marketing function and supports all of IBM, horizontally, across all businesses, and vertically, from the top of the funnel to the bottom. The work crosses nearly every category of output: research and strategy, communications and content development, symbology and systems, digital and physical experiences, and tools and training. Our goal is to maintain modernity, sophistication, and tangibility, and to promote understanding of the IBM brand in the world.

Your Role and Responsibilities

The Blue Studio is IBM’s internal creative team, responsible for the strategic evolution and expression of the IBM brand across every experience and encounter, internally and externally. The Blue Studio is part of IBM's Marketing function and supports all of IBM, horizontally, across all businesses, and vertically, from the top of the funnel to the bottom. The work crosses nearly every category of output: research and strategy, communications and content development, symbology and systems, digital and physical experiences, and tools and training. Our goal is to maintain modernity, sophistication, and tangibility, and to promote understanding of the IBM brand in the world.

Role:
In the Blue Studio, your words matter. Here, you’ll become part of a creative, collaborative team, partnering with world-class strategists, designers, producers and creative directors to tell compelling stories about the technologies changing our world and the people who put them to work. Your primary responsibilities will be to:

- Distill complex concepts into sharp headlines that capture attention and drive engagement
- Craft scripted dialogue and voiceover that can inspire, elevate and explain
- Act as storyteller and steward of the brand, infusing IBM’s brand voice, style, and messaging into every deliverable

Required Technical and Professional Expertise
- 4+ years marketing or advertising writing (agency or in-house)
- Superior English language writing skills with a keen eye for detail (diction, syntax and grammar)
- Portfolio of work demonstrating success in primary responsibilities for the role
- History of pitching ideas and presenting work to creative directors, partners and stakeholders

Preferred Technical and Professional Expertise
- Degree in English, creative writing, advertising, journalism or related area of study
- Advertising or marketing agency experience
- History of work with international clients
- Professional social/broadcast media content
- Collaboration with diverse, distributed teams through tools such as Box, Figma, Mural etc.

About Business UnitIBM Corporate Headquarters (CHQ) team represents a variety of functions such as marketing, finance, legal, operations, HR, and more, all working together to solve some of the world's most complex problems, help our clients achieve success and build collaborative work environments for IBMers.

Being an IBMer means you’ll be able to learn and develop yourself and your career, you’ll be encouraged to be courageous and experiment everyday, all whilst having continuous trust and support in an environment where everyone can thrive whatever their personal or professional background.

Our IBMers are growth minded, always staying curious, open to feedback and learning new information and skills to constantly transform themselves and our company. They are trusted to provide on-going feedback to help other IBMers grow, as well as collaborate with colleagues keeping in mind a team focused approach to include different perspectives to drive exceptional outcomes for our customers. The courage our IBMers have to make critical decisions everyday is essential to IBM becoming the catalyst for progress, always embracing challenges with resources they have to hand, a can-do attitude and always striving for an outcome focused approach within everything that they do.

Are you ready to be an IBMer?

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