Content Writer for B2B Saas Product
4 days ago
**Location**: Bangalore
**Employment Type**: Full-Time
**Experience Level**: Minimum 3 Years
**Job Overview**:
**Key Responsibilities**:
- Create compelling B2B content such as blogs, whitepapers, eBooks, video scripts, infographics, case studies, and more.
- Conduct in-depth research on industry trends and audience preferences to produce insightful, data-driven content.
- Collaborate with marketing and product teams to develop content strategies aligned with business goals.
- Optimize content for SEO to enhance visibility and reach within target markets.
- Write engaging scripts for video content that convey complex information in a clear and concise manner.
- Develop content that supports lead generation, nurturing, and sales enablement initiatives.
- Ensure all content is aligned with brand guidelines and messaging.
- Analyze content performance metrics and iterate on strategies to improve engagement and effectiveness.
**Qualifications**:
- **Bachelor’s degree in Mass Communication, Journalism, Marketing, or a related field**.
- A **minimum of 3 years of experience** in B2B content creation, preferably within a marketing or communications role.
- Proven experience in writing for various content formats such as blogs, whitepapers, case studies, and video scripts.
- Strong understanding of SEO best practices and experience optimizing content for search engines.
- Excellent written and verbal communication skills, with the ability to simplify complex information for business audiences.
- Proficiency in content management systems (CMS) and project management tools.
- Experience collaborating with cross-functional teams, including marketing, sales, and design.
- Strong attention to detail and the ability to meet deadlines in a fast-paced environment.
**Preferred Qualifications**:
- Experience in industries such as technology, finance,media or professional services.
- Familiarity with digital marketing strategies including lead generation, nurturing, and conversion.
- Strong portfolio showcasing B2B content across different formats.
**Functions**:Marketing
**Job Type**:Full Time
**Location**:Bangalore
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