Content Writer

3 weeks ago

Mumbai Maharashtra, India The 4P Solutions Full time

**Position Identification**:
Designation - Content Strategist

Department - Content

**Organisational Relationships**:
Reporting to - Content Head

Direct Subordinates - Content Team, CS team, Design team, BD Team, Social Media team

External Relationships - Clients, Points of Contact, Associates

**Purpose of the Job**:

- Content Strategists are responsible for planning, designing, creating, editing, and publishing relevant content based on the company's business objectives and needs.
- The strategist's primary responsibility is carefully crafting a content strategy that adheres to and sets out to achieve corporate goals through content that informs, entertains, inspires, and engages prospective consumers.
- Managing the Content Team and associate writers to ensure the content delivery is on time and of superior quality meeting the planned strategy expectations.

**Key Result Areas**:

- Accuracy of research.
- Meeting deadlines and ensuring timely delivery of rich content.
- Cumulative team performance
- Content Quality
- Impact of Content on client's performance

**Principal Tasks & Responsibilities**:

- Strategise and create content that motivates, inspires, educates, informs, sells, and provides information across various digital platforms.
- Create learning opportunities for the team to transform strategy creation.
- Work closely with client servicing, search engine optimisation, social media marketing, and graphic designing teams to produce content that adheres to the strategy and generates results.
- Perform exhaustive research to gain in-depth knowledge of all customer personas, consumer thoughts and trends.
- Strategise content buckets and sub-buckets.
- Oversee writing style and tone for all content, including Social Media Content, SEO blogs, Presentation Decks, etc.
- Develop content governance guidelines for tone, style, and voice for newer projects and ensure they are followed.
- Develop editorial strategy so content is consistent across all delivery platforms.
- Conduct periodic content audits, tracking content results and calculating ROI.
- Analyse content marketing strategy to evaluate whether it's working or not.
- Use editing, content management, and creative skills to publish and edit content across various digital platforms.
- Work on various projects across a rich spectrum of market sectors and geography.
- Create and execute storytelling opportunities with content writers, designers, video content creators, photographers, and illustrators to deliver unique project narratives.
- Embrace challenges and inspire new ways of thinking.
- Identify customers' needs and recommend new gaps in the company's content.
- Become an influencer who impacts the company and industry by producing digital content.

**Job Types**:
Regular / Permanent, Full-time

**Salary**:
₹180,000.00 - ₹300,000.00 per year

**Schedule**:
Day shift

**Experience**:
Google Ads: 2 years (preferred)

Social media marketing: 2 years (preferred)

**Language**:
Hindi (preferred)

English (preferred)

**Job Types**: Full-time, Permanent

**Salary**: ₹15,000.00 - ₹25,000.00 per month

**Benefits**:

- Provident Fund

Schedule:

- Day shift

**Experience**:

- Content Writing: 1 year (preferred)

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