Social Media Executive

2 months ago

Lucknow, India Tat Inc Full time

A Social Media Executive focused on cold outreach typically works to identify and engage potential customers or clients for a business through social media platforms. Their primary responsibilities include:
1. Strategy Development:

- Creating a cold outreach strategy that aligns with the company's goals and target audience.
- Identifying the most appropriate social media platforms for outreach.

2. Audience Research:

- Conducting research to identify potential leads or prospects in the target market.
- Profiling and segmenting the audience for more personalized outreach.

3. Content Creation:

- Tailoring content to the preferences and needs of the target audience.

4. Outreach Campaigns:

- Initiating and managing outreach campaigns on social media platforms.
- Using direct messages, comments, and mentions to interact with potential leads.

5. Lead Generation:

- Qualifying and verifying leads for the sales or marketing team.

6. Relationship Building:

- Building and maintaining relationships with potential customers or clients.
- Engaging in meaningful conversations and providing relevant information.

7. Data Analysis:

- Analyzing the performance of outreach campaigns.
- Tracking key metrics like response rates, conversion rates, and engagement.

8. Reporting:

- Preparing reports on the effectiveness of cold outreach efforts.
- Sharing insights and recommendations with the team.

9. A/B Testing:

- Experimenting with different outreach approaches to optimize results.

10. Compliance:

- Ensuring compliance with relevant data protection and privacy regulations, such as GDPR or CCPA.

11. Networking:

- Expanding the professional network by connecting with potential clients and industry influencers.

12. Technology Utilization:
13. Training and Development:

- Staying updated on the latest social media trends and tools.
- Continuously improving outreach skills and techniques.

14. Adaptation:

- Adapting to changes in social media algorithms, user behavior, and industry trends to stay effective.

The specific roles and responsibilities of a Social Media Executive for cold outreach can vary based on the organization's industry, goals, and target audience. They play a crucial role in expanding the company's reach, connecting with potential customers, and driving business growth through social media channels.

**Salary**: ₹8,086.00 - ₹32,769.67 per month

**Benefits**:

- Work from home

Schedule:

- Day shift

Supplemental pay types:

- Yearly bonus

**Education**:

- Bachelor's (preferred)

**Experience**:

- Social media marketing: 1 year (preferred)
- total work: 1 year (preferred)

License/Certification:

- Digital marketing (preferred)

Ability to Commute:

- Lucknow, Uttar Pradesh (required)

Ability to Relocate:

- Lucknow, Uttar Pradesh: Relocate before starting work (required)

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