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Social Media Strategist

2 months ago

Calicut, India LILAC INFOTECH Full time

**Vacant position features**:
Lilac Infotech is looking for a qualified Social media strategist to join our team. You will develop and implement a comprehensive social media strategy to increase our web traffic and our brand awareness. As a Social media strategist, you should have excellent multitasking skills to handle all of our social media accounts in a cohesive way. If you have a creative way of thinking and of presenting our brand through multiple social media channels, we would ike to make you part of our team.

**Responsibilities**
- Advanced knowledge of Social Media Channels, Digital Media and Online Marketing, abreast with the latest industry trends, marketing campaigns
- Excellent oral and written communication, presentation, analytical & collaborative skills
- Highly organized to be able to handle multiple deadline-driven campaigns/projects and workflows
- Proficiency in the usage of Creator Studio, Hootsuiteetc.
- Excellent soft skills and ability to interact with clientsfor briefings, pitches, and feedback sessions.
- Time Management - there will be a lot of deadlines to bemet
- Creative and out-of-the-box thinking to be able to planand execute innovative brand communication ideas.

**Join For The Revolution**:
We’re multiplying each day with passion

**Eligibility Criteria**

**Benchmark for selection**:

- 1-2yrs relevant experience
- Post Graduate,Graduate or holder of UGC-approved Diploma in Mass Media / Marketing
- Communication / Advertising or equivalent
- Google Ad certification and Facebook Ad certification willbe added bonuses.

**Skills**

**Competence necessary for following our vacancy**:

- The role would be to ideate, works on the strategy across various departments (creative, media, tech) and ensure innovation is at the helm of the campaign.
- Understood the client's need/problems related to DigitalMedia (Fb, Instagram, LinkedIn, Twitter and provide creative inputs to the clients
- Sharing creative input on ideas and campaigns by having primary experience in managing & interacting with online consumers brands.
- Monitor industry trends, competitor offerings to identifythe potential business routes and improve current offerings to the clients.
- Should be tech-savvy and should have a good understanding of creativity, digital media (how to read and analyse media reports and plans),social media & tech.
- Working systematically and in an organized manner on the campaigns helping to identify and solve business challenges.
- To create a content strategy, content creation and overlooking multiple platforms like Instagram, Facebook, Sharechat, etc.
- Conducting research & gathering relevant inputs to develop interactive content development.
- Creating an innovative buzz around the brand, its product promotions, launches and brand-sponsored events.
- Utilize Analytics to analyze and monitor the effectiveness of various aspects of the campaign such as community, traffic,conversations and engagements, leads and conversions

**Join For The Revolution**:
We’re multiplying each day with passion

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