Jr. Marketing Executive

1 month ago


Mumbai Maharashtra, India Basa Infra-blocks Pvt Ltd Full time

**Job Title**:
**Junior Marketing Executive (AAC Industry)**

**Job Summary**:
As a Junior Marketing Executive specializing in Autoclaved Aerated Concrete (AAC) products, you will play a pivotal role in promoting our AAC offerings to target markets. Leveraging your understanding of the AAC industry and marketing principles, you will support the development and implementation of marketing strategies to drive brand awareness, lead generation, and customer engagement.

**Key Responsibilities**:
**1. Industry Knowledge**: Utilize your expertise in Autoclaved Aerated Concrete (AAC) products to contribute insights and recommendations for marketing strategies tailored to the industry's unique characteristics and audience preferences.

**2. Marketing Strategy**: Assist in developing and executing comprehensive marketing plans and campaigns targeted at key market segments to increase awareness, generate leads, and drive conversions.

**4. Market Research**: Conduct market research to identify market trends, customer needs, and competitor strategies, and use findings to inform marketing initiatives and product development efforts.

**6. Customer Relations**: Build and maintain positive relationships with customers through effective communication and timely response to inquiries, feedback, and concerns.

**7. Customer Support**: Provide assistance to customers regarding product information, order inquiries, and troubleshooting, ensuring a high level of customer satisfaction.

**8. Feedback Collection**: Gather feedback from customers through surveys, reviews, and other channels to identify areas for improvement and inform marketing strategies and product development efforts.

**9. Payment Feedback**: Monitor payment feedback from customers and analyze payment-related issues to identify opportunities for improvement in the payment process and customer experience.

**10. Customer Background Check**: Conduct background checks on potential customers to assess creditworthiness, risk factors, and potential for long-term business relationships.

**11. Customer Analysis**: Analyze customer data and behavior to segment customers, identify patterns, and tailor marketing strategies to different customer segments for maximum effectiveness.

**12. Events and Trade Shows**: Assist in organizing and participating in industry events, exhibitions, and trade shows to showcase AAC products, network with potential customers, and gather market intelligence.

**13. Collaboration**: Collaborate closely with cross-functional teams, including sales, product development, and customer service, to ensure alignment of marketing activities with business goals and customer needs.

**14. Analytics and Reporting**: Track and analyze key performance metrics to measure the effectiveness of marketing campaigns and initiatives, and provide regular reports and insights to stakeholders.

**Qualifications**:
Bachelor's degree in Marketing, Business Administration, Engineering, or a related field.

Minimum 1 year of experience in marketing, preferably in the AAC industry or construction materials sector.

Excellent communication skills, both written and verbal, with the ability to create compelling marketing content.

Analytical mindset with the ability to interpret data, identify trends, and make data-driven marketing decisions.

Creative thinker with a proactive attitude, ability to multitask, and willingness to learn and adapt in a dynamic environment.

**Location**:Pune, Mumbai, India

**Regards,**

**OMKAR HIRE**

**[HR DEPARTMENT]**

** [9011543278**

Schedule:

- Day shift
- Night shift
- Rotational shift

**Experience**:

- total work: 1 year (preferred)

Work Location: Remote



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