Machine Learning and Digital Marketing

5 months ago


Mohali, India Kay HR Solutions Full time

Kindly find the JD for **Machine learning and Digital marketing profile**.
- 5+ Years of experience preferably in the IT services/software domain
- Forming effective paid search strategies
- Launch and optimize various PPC campaigns
- Have past successful experience in running campaigns for a Software development company (service-oriented)
- Oversee accounts on search platforms (e.g. Google AdWords, Bing)
- Hands-on knowledge of SEO/SEM
- Monitor Social media accounts (Linked in, Instagram, Facebook) for content posting and run paid campaigns
- Be involved in keyword selection and audience targeting
- Monitor budget and adjust bids to gain better ROI
- Track KPIs to assess performance and pinpoint issues
- Produce reports for management (e.g. dashboards)
- Suggest and develop new campaigns across multiple channels
- Maintain partnerships with PPC ad platforms
- Find ways to reduce risk of click fraud, spam form submissions

**Job Types**: Full-time, Permanent, Fresher

**Salary**: Up to ₹800,000.00 per year

Schedule:

- Day shift
- Monday to Friday

**Experience**:

- Machine learning: 5 years (required)
- Digital marketing: 5 years (preferred)

Work Location: In person



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