Adobe Experience Platform

3 months ago

Bengaluru Karnataka, India Cognizant Full time

**Solution Architect/ Technical Architect **(AEP)**

Ø Experience: 9-11 Years

Ø Domain: Digital Marketing, Adobe Experience Cloud

Ø Technical Expertise:

- Sound knowledge & experience of marketing domain spreading across the industry leading tool platforms like AEP, ACC (V8), Adobe Analytics, Adobe Target, Marketo Engage etc.
- Familiarity with one of cloud hyperscalers like AWS/Azure/GCP
- Clear understanding of the Digital Marketing processes including
- Hyper-personalization at scale
- Customer Journeys
- Customer Analytics
- Customer Data Platform (especially Adobe AEP RT CDP)
- Cross Channel Marketing - Journey Orchestration, Real-time Interaction, 1-to-1 User Journeys & Persona Definition, unknown to known conversion, Proximity Marketing, Next Best Offers etc.
- Tagging & Content personalization
- Experience in analyzing client business needs and present with end to end marketing solution
- Experience in designing end to end technical solution for marketing automation including data modelling, integrations, Marketing tool configuration/customization
- Architect certification in AEP
- Experience working in Adobe Experience Platform and hands on experience on one or more key modules of RTCDP, CJA, AJO, Data Science
- Define Architecture and design AEP changes based on Adobe’s best practices
- Build AEP data model and data flows and jobs
- Working knowledge on implementing/ enhancing AEP related changes as per technical design specifications
- Understanding of AEP APIs and deployment processes
- Understanding of Identity Graph, Query Service, Real time customer profile, Segmentation service, data science workspace
- Experience in Adobe Analytics, Adobe Launch or any tag management system
- Ability to configure data collection using Experience Platform Launch and mapping the collected data into XDM
- Experience working with customer and digital marketing data and segmentation opportunities, and various measurement and analysis techniques and technologies.
- Solid understanding of how websites work to increase customer acquisition, loyalty, and business metrics
- Understanding of Adobe IO and plus to have Understanding of App Builder (Project Firefly)
- Ability to build customer journeys using Customer Journey Optimizer
- Understanding of Offer Decisioning module of AEP
- Through understanding of online marketing and web analytics
- Preferred experience and expertise in Adobe Experience Cloud solutions
- In depth understanding of integrated architecture of experience cloud offerings from Adobe
- Excellent client management skills, strong written and verbal communications, executive level presence
- Sound knowledge & experience of marketing domain spreading across the industry leading tool platforms
- Experience in analyzing client business needs and present with end to end marketing solution
- Outstanding communication skills, ability to interact and make client understand the marketing solution lucidly
- Ability to come up with alternate solutions/thought processes when presented with a complex technical/functional scenario
- Experience of working in on-off model, in multi-vendor environment, team acceptability as per own behavior

**Technical Developer **(AEP)**

Ø Experience : 6-9 Years (Sr.)/ 3-5 Years (Jr.)

Ø Domain : Digital Marketing

Ø Technical Expertise:

- Sound knowledge & experience of marketing domain processes spreading across the industry leading tool platforms like AEP, Adobe Analytics, ACC (V8) etc.
- Understanding of the Digital Marketing processes including CDP, Journey Orchestration, Real-time Interaction, Journey Analytics, Personalization, Tagging & Content personalization
- Familiarity with one of cloud hyperscalers like AWS/Azure/GCP
- Experience in build & execution services in AEP/Adobe Analytics/ACC(V8)/Target/Marketo
- Experience in platform operations support services in AEP/Adobe Analytics/ACC(V8)/Target/Marketo
- Developer certification in AEP/Adobe Analytics/ACC(V8)/Target/Marketo
- Having hands on experience on
- Build AEP data model and data flows and jobs
- Working knowledge on implementing/ enhancing AEP related changes as per technical design specifications
- Understanding of AEP APIs and deployment processes
- Understanding of Identity Graph, Query Service, Real time customer profile, Segmentation service, data science workspace
- Experience in Adobe Analytics, Adobe Launch or any tag management system
- Ability to configure data collection using Experience Platform Launch and mapping the collected data into XDM
- Experience working with customer and digital marketing data and segmentation opportunities, and various measurement and analysis techniques and technologies.
- Solid understanding of how websites work to increase customer acquisition, loyalty, and business metrics
- Understanding of Adobe IO and plus to have Understanding of App Builder (Project Firefly)
- Ability to build customer journeys using Customer Journey Optimizer
- Understanding of Offe

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