Technical Writer

3 weeks ago


Gurgaon Gurugram, India Stigen Martech Private Limited Full time
Job Description:
As a Technical Content Writer at Weaddo, you will play a pivotal role in creating high-quality technical content that educates, informs, and engages our target audience. Your primary focus will be on producing content that showcases our MarTech products and solutions, addressing the unique challenges and opportunities in the digital marketing landscape.

Key Responsibilities:
  • Content Creation: Research, write, edit, and proofread a variety of technical content, including blog posts, whitepapers, case studies, product documentation, and more.
  • Product Understanding: Collaborate closely with our product and development teams to understand our MarTech solutions in depth and translate technical information into user-friendly content.
  • Audience Analysis: Identify and understand our target audience, their pain points, and their informational needs. Tailor content to address these requirements.
  • SEO Optimization: Optimize content for search engines to improve visibility and reach in the digital space.
  • Content Strategy: Contribute to the development of a content strategy that aligns with the company's marketing goals and brand messaging.
  • Content Promotion: Assist in the promotion of content through various marketing channels, such as social media, email campaigns, and partner collaborations.
  • Keeping Up-to-Date: Stay updated on industry trends, best practices, and emerging technologies to ensure the content remains current and relevant.
  • Collaboration: Work closely with cross-functional teams, including marketing, design, and development, to ensure the content aligns with company objectives.
Qualifications:

  • Minimum of 3 years of experience in technical content writing, preferably in the MarTech or related industry.
  • Bachelor's degree in English, Journalism, Marketing, or a related field.
  • Strong writing and editing skills, with exceptional attention to detail.
  • Proficiency in SEO techniques and keyword optimization.
  • Ability to comprehend complex technical information and communicate it in a clear and concise manner.
  • Experience with content management systems (CMS) and tools for collaboration.
  • Knowledge of digital marketing, MarTech, and related technologies is a significant plus.
  • Excellent time management and organizational skills to meet deadlines.


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