Marketing Executive
3 weeks ago
Analyze market data to identify opportunities for product differentiation and improvement.
Product Positioning and Messaging:
Develop and refine product positioning and messaging for CCTV and networking solutions.
Collaborate with the product development team to ensure accurate representation of technical features and benefits.
Content Creation:
Create compelling marketing content, including brochures, case studies, whitepapers, and website content, highlighting the benefits of our CCTV and networking solutions.
Work closely with the design team to develop visually appealing materials.
Digital Marketing:
Implement and manage digital marketing campaigns to increase awareness and generate leads for CCTV and networking products.
Utilize SEO and SEM strategies to enhance online visibility.
Events and Trade Shows:
Plan and coordinate participation in industry events, trade shows, and conferences.
Represent the company at events to build relationships with potential customers and partners.
Sales Support:
Collaborate with the sales team to develop sales collateral and support materials.
Provide training to sales representatives on the technical aspects of CCTV and networking solutions.
Customer Engagement:
Foster relationships with existing customers through targeted communication and engagement strategies.
Gather customer feedback to inform product development and marketing strategies.
Networking Expertise:
Stay abreast of the latest trends and advancements in networking technologies.
Leverage networking knowledge to position our solutions effectively in the market.
Collaboration:
Work closely with cross-functional teams, including sales, product development, and customer support, to ensure alignment of marketing efforts with overall business goals.
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