Brand Mgr

1 week ago

Hyderabad Secunderabad Telangana India Dr Reddys Laboratories Full time
Job Description :

Role: Brand Manager -South East Asia ( Vietnam, Malaysia, Thailand and Philippines) - Nutraceuticals

Reporting to:- Head Nutraceuticals ,Branded Markets

Location:- Hyderabad

Education :- MBA in Marketing with 2 years of sales exp and 2-3 years of marketing exp.

Business Understanding:- Understanding of Pharmaceutical industry ability to interpret market data gain marketing insights from various resources.

Areas of Responsibility:-

  • Market planning / strategy â€'
  • Discuss with KOLs / KBLs about the unmet needs.
  • Analyze market and competitor data to prepare the final business case.
  • Create all creative material related to new brand like font, calligraphy, logo & pneumonic etc.
  • Conceptualize product strategy in terms of positioning, promotion and pricing/target.
  • Workout the launch strategy in order to ensure successful launch of a new product.
  • Brand plan
  • Prepare Qtrly medical updates.
  • Prepare and implement quarterly strategies.
  • Prepare product launch material - product manuals, communication aids, presentation for launch meetings, medical evidences / incidences etc.
  • Train sales force for field launch track product launch initial response/performance and receive feedback in order to ensure execution excellence in sync with marketing plan.
  • Brand Performance Review
  • Get market insights from agencies on existing products.
  • Identify key issues and develop, implement & follow-up action plans to address issues using BPRS
  • Conduct market research from the secondary data to consider brand position correction as and when required in order to ensure continuous and optimal brand performance in the market.
  • KOL Management

  • Monthly visits to KOLs and KBLs for respective therapy areas / Products.
  • Receive insights for new & existing products, update the KOLs about the brands on its value.
  • Collate product evidences/prevalence/clinical reports in order to drive strong growth by building strong relationships with KOLs
  • Sales Planning and Review

  • Prepare role plays for MRs during the regional meetings.
  • Conduct training for employees, quarterly sales update and monthly scientific evaluation for MRs, gather campaign feedback for correction/tweaking, customer responses and request for additional support from doctors in order to achieve the targeted performance by incorporating the customer feedback.

  • Drive marketing processes
  • Ensure all marketing activities are compliant with the regulations of the land and of the organization.
  • Ensure that processes are compiled to - in terms of activities, expenses and advertising.

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