Assistant Manager

3 weeks ago

India Mumbai Sony Pictures Networks India Full time


Job Description

JOB DESCRIPTIONPOSITION DETAILS

POSITION
Senior Executive/ Assistant Manager - PR and Corporate Communications

FUNCTION
PR and Corporate Communications

SUPERVISOR POSITION
AVP - PR and Corporate Communications
SUPERVISOR NAME
Jolenta D'Souza

BAND / LEVEL
Band F2/ F1
LOCATION
Mumbai

POSITION PURPOSE
SPN seeks a web-savvy Social Media and digital marketing expert who will be responsible for driving the growth, development, execution, and measurement of multi-platform social strategies for the global brand along with managing the company website and organization's digital corporate assets.

POSITION CONTEXT

The incumbent will be the company's social community lead, driving brand awareness and engagement, staying abreast of new and emerging platforms, digital culture, and technologies. The goal is to increase our sophistication in earned media marketing techniques, to understand their impact, and to increase consumer engagement and loyalty. In addition, earned strategies should be aligned with current thinking on how to supplement with thoughtful paid strategies. Moreover, the overall intent of the role is to develop the corporate reputation aligned to the brand philosophy of Go-Beyond.

POSITION SPECIFICATION

Education
Graduate/Postgraduate MBA/Masters preferred

Experience
5-8 years

Essential experience
Minimum of 3 years focused purely on social media
Preferably, should have worked in a corporate

Desirable experience
Experience in a role leading to the creation and implementation of digital/social media campaigns. Should have supported the organization in building the corporate brand.
Good understanding of, and exposure to Brand Marketing

Other job requirements
Experience acting as a social media thought leader influencing senior leaders and gaining buy-in within a matrix organization.
Upto date with new technology, trends and competition tracking

TECHNICAL COMPETENCIES
BEHAVIORAL COMPETENCIES
  • Proven experience managing paid social budgets in an efficient manner on major platforms
  • Ability to interpret data using established analytic/reporting tools to create actionable marketing & PR programs
  • Knowledge of CMS for intra & internet is a plus
  • Self-driven and highly motivated
  • Strong communication & articulation skills
  • Execution excellence
  • Good interpersonal skills and Team Player
  • Proactivity and values timelines

Job Summary
  • Develop and implement creative and highly measurable social media programs and campaigns, with user engagement and experience in mind that aligns with SPN's communications strategy.
  • Manage brand positioning across SPN's corporate social media channels.
  • Monitor and analyze the performance of each campaign to measure impact.
  • Oversee the editorial calendar and lead content creation for the network.
  • Grow fans and followers by driving paid and organic social programs.
  • Develop & maintain relationships with media influencers, platform partners, and key bloggers.
  • Monitor trends in social media channels, tools, and metrics and appropriately apply that knowledge to increase the effectiveness of the program.
  • Work closely with internal teams to ensure messaging is consistent with the overall brand.
  • Work to create and develop social media presences globally.
  • Grow and maintain the digital corporate assets.

Key Deliverables
  • Work closely with the communications team and manage agency partner, editorial calendar and content development including copy, graphics, and video production in collaboration with the content and design teams.
  • Demonstrate ability to work at the strategic level (generating bold and innovative ideas) and at the tactical level (managing campaign execution, creating and optimizing campaigns, analyzing data and solving problems).
  • Manage the Company's corporate website.
  • Track, report and analyze the effectiveness of campaigns and investment against objectives and key performance indicators.
  • Lives and breathes the SPN culture -sports, films, music, entertainment etc.
  • Experience negotiating with outside vendors, including negotiating contracts, resolving issues, and reconciling differences
  • Able to demonstrate how social campaigns deliver impact to broader business objectives
  • A passion for all social media channels
  • Ability to manage several projects simultaneously and remain calm under pressure.
  • Experience in working across different business verticals a plus

Key Personal Attributes
  • The successful candidate must be bright, quick, articulate and a team player who also possesses independence of thought and opinion to provide candor and honesty to support and influence key business decisions.
  • Ability to establish quality relationships, a strong communication link and credibility with the business through the highest levels of professionalism, ethics and mutual respect. Must have a demonstrated track record of building functional credibility with business teams.
  • Data and metrics-driven individual with a passion for results and excellence.
  • Ability to strategize and plan ability to prioritize and cope with competing demands. Must possess a sense of urgency and excellent execution and project management skills.
  • Must be able to successfully navigate ambiguity and take independent charge when required.
  • Must be able to get the job done by working collaboratively with others.
  • Inquisitive and analytical mind capacity for out-of-the-box thinking bring a creative perspective to business problems applying functional expertise, business understanding

Job Requirement

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