Qualitative Researcher

2 weeks ago

Mumbai, Maharashtra, India MavenMagnet AI Full time
Role Description MavenMagnet AI is seeking a passionate and detail-oriented Consumer Insights Specialist with a strong background in qualitative market research. The Consumer Insights Specialist will be responsible for working on research projects from inception to completion. This role requires a strategic thinker with strong analytical skills and the ability to translate complex data into meaningful insights. The Consumer Insights Specialist will collaborate with clients, internal teams, and stakeholders to ensure the successful execution of research initiatives. Role Overview Conduct comprehensive qualitative market research for a diverse range of global clients in sectors such as FMCG, media, consumer durables, healthcare, and automotive Employ innovative qualitative techniques, specifically, Conversation Research, to design and implement market research studies that align with specific client goals Conduct in-depth qualitative research to gather consumer insights across various digital platforms Manage a variety of qualitative research projects, from Brand Health and Consumer Behavior Studies to Ethnographic Research and Cultural Trend Analysis Analyze and interpret qualitative and quantitative data to derive meaningful insights that support our clients' strategic decision-making processes Collaborate with cross-functional teams, including product development and sales, to integrate research findings into strategic planning Stay up-to-date with industry trends, emerging research techniques, and best practices Eligibility Criteria: 0-1 years of proven experience of consumer insight mining / primary qualitative market research Must possess a Master's degree in Psychology, Sociology, or Social Anthropology. Demonstrable experience in all aspects of qualitative research, including research design, content analysis, and final presentation development A portfolio of past qualitative consumer insights projects that showcases a deep understanding of qualitative methodologies Exceptional proficiency in English and Hindi (both written and verbal) Strong analytical skills with the ability to interpret complex qualitative data Detail-oriented, with strong organizational and problem-solving skills Excellent communication and presentation skills, with a track record of presenting research findings to diverse audiences Ability to work independently and collaboratively in a fast-paced environment What We Offer 1. A nurturing environment focused on your professional development 2. Competitive remuneration and equity options, based on experience 3. Collaboration with elite professionals 4. A flexible approach to vacations and time off 5. An atmosphere where personal expression is valued Our Commitment We cherish diversity and strive to foster an inclusive culture for all team members. About the Company

At MavenMagnet, we help leading brands and organizations make better business decisions by providing them with actionable insights from a unified digital landscape in a fraction of time and cost as compared to any other solution that exists in the market. We use thousands of digitally-sourced data points - news, blogs, forums, communities, chat rooms, product reviews, social networks, POS, product sales & support, and proprietary client datasets - to provide our clients a seamless strategic perspective by delivering qualitative insights on a quantitative scale, while eliminating respondent bias and research fatigue. Conversational research does not involve moderation of discussions, surveys or online panels. Instead it uses the conversations that the consumers are having on various digital interactive platforms to gather true insights. It is observation without disruption. It is free of bias or "staging" that are inherently part of other traditional research methodologies. While the starting point is exploratory research in the purest form, the large sample size enables quantification of insights.

A rich combination of AI and machine learning technology and strategic human expertise helps us deliver actionable insights and recommendations in near real-time. To be clear, we are NOT a social listening agency.

Here's a short 2-minute overview video: For more details:

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