Marketing Lead
2 weeks ago
Location : Lucknow (On-site)
Experience : 4-5 Years
Department : Marketing
Responsibilities :
Lead Offline Marketing Campaigns : Develop and execute offline marketing strategies to promote the Vidyapeeth brand and attract students to our programs.
Event Management : Plan and execute promotional events, seminars, and workshops to create awareness about our offerings.
Team Leadership : Lead and mentor the marketing team to drive successful campaigns and meet targets.
Stakeholder Coordination : Collaborate with internal teams and external partners to ensure seamless campaign execution.
Market Analysis : Conduct market research and competitor analysis to understand local trends and opportunities for growth.
Brand Visibility : Enhance the offline visibility of Vidyapeeth through strategic partnerships, outdoor advertising, and campus activations.
Budget Management : Plan, monitor, and optimize the marketing budget for offline activities to ensure maximum ROI.
Required Skills & Qualifications :
Experience : 4-5 years of experience in offline marketing, preferably in the education or related sector.
Event Planning : Strong experience in organizing and managing offline events, seminars, and on-ground activations.
Leadership : Proven ability to lead and motivate a marketing team to achieve business goals.
Communication Skills : Excellent written and verbal communication skills with the ability to interact with various stakeholders.
Local Market Knowledge : Deep understanding of the local market, culture, and consumer behavior in Lucknow.
Creative Mindset : Ability to think creatively and develop innovative marketing strategies.
Bachelor's Degree : A degree in Marketing, Business Administration, or a related field.
Desired Qualifications :
Digital Marketing Knowledge : Basic understanding of digital marketing trends and tools is a plus.
Networking Skills : Strong ability to build and maintain relationships with local partners and influencers.
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