Social Media
2 weeks ago
Learnyst is a comprehensive online platform empowering creators and educators to develop, market, and sell their online courses securely. Our advanced DRM technology rivals some of the best OTT platforms, ensuring the highest level of content protection for our users. Join our team and help us revolutionize the online education industry.
We are on a mission to position Learnyst as a leading LMS for corporate and enterprise training, and we need a
B2B-focused content marketing expert to drive this initiative through LinkedIn and strategic content marketing.
Role Overview:
We are looking for a
Social Media & Content Marketing Executive with 1+ years of experience in B2B content creation, LinkedIn marketing, and corporate storytelling.
This role is crucial in shaping Learnyst's enterprise positioning, crafting high-impact messaging, and executing LinkedIn-first content strategies that engage decision-makers in corporate L&D, HR teams, and enterprise training leads.
This is a full-time, high-ownership role, where you will develop and implement a B2B-focused content strategy that drives brand awareness, lead generation, and thought leadership in the corporate training space.
Selected Candidate's Day-to-Day Responsibilities:
Strategic Content & Thought Leadership:
Develop and execute a
LinkedIn-first content strategy
to position Learnyst as a leading LMS for corporate training.
Craft high-impact
B2B content (LinkedIn posts, case studies, whitepapers, blogs, and newsletters) tailored for L&D heads, HR teams, and corporate decision-makers.
Write engaging ad copies and brand messaging
for LinkedIn campaigns, website landing pages, and corporate outreach.
Research and implement enterprise-focused storytelling
that highlights Learnyst's value proposition for workforce training.
Repurpose
long-form content into bite-sized, high-value LinkedIn posts and video scripts for enterprise marketing.
Social Media & Content Creation (Corporate Positioning & Brand Awareness):
Plan and manage content buckets focused on
corporate learning, upskilling trends, and HR training strategies .
Create and schedule
LinkedIn posts, YouTube content, and thought leadership articles
to enhance Learnyst's enterprise brand presence.
Research and track
B2B social media trends
to refine our content strategy.
Engage with industry discussions, corporate L&D communities, and enterprise LinkedIn groups to build credibility.
Campaign Execution & Performance Tracking:
Work closely with
growth marketing & sales teams
to align content with enterprise lead generation goals.
Develop and execute
LinkedIn ad campaigns
with compelling messaging tailored for corporate audiences.
Track and analyse
engagement, CTRs, and conversions
from LinkedIn and corporate marketing efforts.
Requirements:
1+ years of experience
in B2B content creation, LinkedIn marketing, and corporate messaging.
Strong understanding of
enterprise marketing, HR tech, or corporate training industries .
Experience in crafting
thought leadership content, ad copies, and social media strategies for B2B audiences .
Proficiency in LinkedIn's
algorithm, engagement tactics, and ad platform .
Excellent
storytelling and brand messaging skills
for corporate audiences.
Proficiency in
content tools like Canva, Adobe Creative Suite, or similar .
Strong ownership mindset with the ability to
work independently and deliver impactful content .
Employment Details:
Role Type:
Full-time
Stipend:
Based on experience and skills shown in assessment, above 4LPA.
Flexible work environment with opportunities for remote work.
Collaborative and inclusive company culture with no micromanagement.
Office perks include Breakfast, Lunch, Snacks and a game area to relax during breaks.
Standard working hours: 10 AM to 7 PM, Monday to Friday (Saturday and Sunday off).
Opportunities for professional growth and development.
Why Join Us?
Be part of
a high-impact initiative
positioning Learnyst as a
leading LMS for enterprises .
Work directly on
LinkedIn-first marketing strategies
to engage corporate L&D and HR leaders.
Gain hands-on experience in
enterprise content marketing, thought leadership, and lead generation .
Full
creative freedom
to experiment with B2B content formats and strategies.
How to Apply:
Interested candidates are invited to send an email at
jay@learnyst.com
with their resume, a cover letter, and a portfolio showcasing relevant content creation and influencer marketing projects.
Learnyst is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
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