Senior Marketing Manager

3 weeks ago

Kolkata, West Bengal, India SocialPilot Full time
SocialPilot is looking for an experienced Senior Marketing Manager to join our team. You will build meaningful SaaS products in the Martech space that the customers love. You will be part of a highly collaborative group of creative problem solvers with a passion for innovation. In this role, you will collaborate with cross-functional product teams, including UX and UI designers, product managers, engineers, customer success managers, and marketing managers.

This role is

full-time, remote in India.

What you will do
Lead the entire marketing of SocialPilot and manage different marketing functions including Performance Marketing, Content Marketing, Partnerships & Alliances, Affiliates, PR, Email Marketing etc.
Work with Conversion Rate Optimization specialists to identify, plan and execute CRO activities on SocialPilot web properties.
Handle the responsibility of brand management campaign strategies and ensure all marketing campaigns align with business objectives.
Developing, executing, and managing digital marketing strategies for SocialPilot's target markets
Deeply study competition marketing approaches campaigns and integrate these learnings into SocialPilot's marketing strategies.
Define monthly, quarterly and annual marketing plans and ensure all marketing activities are planned and executed as per business plan.
Define KPIs for team leads/members to provide feedback and training for marketing activities.
Work closely with the product team for new feature launches and support marketing activities as required.

What are you like
10+ years of marketing experience, major experience working SaaS companies targeting small and medium sized enterprises
Must have solid understanding of Inbound Marketing
Expert-level understanding of content marketing and SEO. Must understand different formats of content, starting from short-form content (social media posts, web copies, etc.) to long-form content (blogs, articles, e-books, white papers, case studies, etc.)
Should be able to strategies the 360 degree marketing campaigns and execute it efficiently to reach the target audience from multiple platforms and channels.
Prior hands on experience working on performance marketing activities
Ability to understand the importance of branding and should be able to build strategic campaign around it
Must have experience in evaluating team performance based on their KRA/KPI, guide & motivate them to achieve the same
Ability to lead a team of 10+ people, mentor them time to time and grow the team eventually
Must be able to communicate well and work with cross functional teams

About SocialPilot
SocialPilot empowers over 12,000 agencies and SMBs to manage their social media publishing, analytics, and social engagement while collaborating with their team and clients.
We're a high-growth bootstrapped B2B SaaS company with healthy profitability and a solid runway.
SocialPilot is nominated as one of the 5 startups across India for the prestigious Economic Times Startup Awards in the Bootstrap category.

Our impact so far
Helped 12,000+ marketing agencies and SMBs across the globe
5 billion+ social media posts published
One of the fastest-growing SaaS companies in India as listed by Inc 42
Ranked as a "Leader" consistently by G2, Capterra, SoftwareSuggest, and TrustRadius
Nominated as one of the 5 startups across India for the prestigious Economic Times Startup Awards in the Bootstrap category
Named as the Top 10 Bootstrapped Startups in India
Consistently ranked as a "Great Product" consistently by G2, Capterra, and TrustRadius
Officially a Great Place to WorkTM - Certified startup
Rated by YOUR STORY as the Number 1 social media scheduling too

What We Believe In
Customer Obsession: We put customers first while making decisions and planning future goals
Ownership: We believe in taking ownership of areas that we're working on. We own up to our – successes and failures. Moving the needle matters more than just busywork
Relentless: When it comes to creation & innovation, we stop at nothing. We might fail at the first attempt, but we rise back fast to try again.
Nimbleness: We respond rapidly to changing circumstances and customer needs
Collaboration: Our collaboration efforts extend to our partners and customers along with our internal team. We are stronger together.

Why join SocialPilot?
Complete transparency on strategy, business metrics, key performance indicators, and major initiatives across the organization
No micromanagement: Own up your work and be accountable without the need for close supervision.
Great team: Work with a great team with diverse backgrounds from world-class organizations
Personal growth: Design a personal learning plan and utilize organizational resources to achieve the goals.
Best in class health and medical benefits
Profit-Sharing Plan: We reward our high-performing employees by actually sharing profits with them. The profits for the year 2021 were shared with the team in the final week of December.
Staycation: Every year, choose anywhere in the world to stay for a month; we will take care of the expenses
Open Door Policy: Strong communication and transparency go a long way in creating stress-free workplaces. Got a question? Just ask the right person without any bureaucracy
Zen-like Workspace: A modern, aesthetically pleasing workspace with an all-inclusive cafeteria and dedicated conference/meeting rooms if you decide to work from the office

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