Performance Marketing Expert

3 weeks ago

Ahmedabad, Gujarat, India Biizline Full time
Biizline is

India's first Live B2B Order Management Platform

that helps businesses streamline their

order processing, sales tracking, and vendor management . We are on a mission to

digitize traditional B2B industries

and are looking for a

Performance Marketing Expert

to help us

scale our user acquisition through high-ROI digital campaigns. Role Overview As a

Performance Marketing Expert , you will be responsible for planning, executing, and optimizing

Google Ads, Facebook & Instagram Ads, YouTube Ads, and Retargeting Campaigns

to drive high-quality

B2B leads and customer conversions . You will work closely with

sales, content, and analytics teams

to maximize

marketing ROI and conversion rates . Key Responsibilities 1. Paid Advertising & Performance Marketing: Develop, execute & optimize

performance marketing campaigns across

Google, Meta (Facebook & Instagram), YouTube, and Ads . Manage a daily ad budget of ₹3,000+ (₹90K+ per month)

and ensure

3X-10X return on investment (ROI). Continuously

analyze performance metrics (CPC, CTR, CPA, ROAS)

and optimize campaigns for

better conversions . Set up

Google Search, Display, Performance Max, YouTube TrueView, and Retargeting Ads

for the

best cost-per-lead (CPL). 2. Lead Generation & Retargeting: Run

hyper-targeted PPC campaigns

to generate

B2B leads

for

FMCG, Hardware, Industrial & Wholesale businesses. Build

lookalike audiences & retargeting funnels

to bring back

non-converting users . Launch

WhatsApp Ads & Custom Audience Retargeting

to increase

repeat traffic & conversions. 3. Conversion Rate Optimization (CRO): Optimize

landing pages, ad creatives, and CTAs

for maximum

lead-to-sale conversion. Work with

graphic designers & content teams

to create

high-performing ad creatives. Implement

A/B testing

to improve

ad click-through rates (CTR)

and

reduce cost per acquisition (CPA). 4. Performance Analysis & Reporting: Monitor and track campaign performance daily,

ensuring CAC (Customer Acquisition Cost) remains optimized. Generate

weekly & monthly performance reports

with insights & recommendations. Use

Google Analytics, Facebook Pixel, and other tracking tools

to measure user behaviour. 5. Key Requirements: 3+ years of experience

in

Google Ads, Meta Ads, and YouTube Ads

for B2B or SaaS businesses. Proven track record

of managing budgets over ₹1,00,000/month with high ROI. Expertise in

Google Ads Manager, Facebook Ads Manager, YouTube Ad Studio, and Ads . Strong knowledge of

SEO, ASO, Performance Max campaigns, and Retargeting Strategies. Ability to

analyze data & optimize marketing funnels

for maximum conversions. Experience with

A/B Testing, Heatmaps, and Landing Page Optimization. Strong understanding of

Google Analytics, Facebook Pixel, and Tracking Tools. 6. Preferred Qualifications: Experience in

B2B SaaS, FMCG, E-commerce, or Industrial marketing. Google Ads & Facebook Blueprint Certified Professionals

are a plus. Knowledge of

programmatic advertising & AI-driven marketing tools

is an advantage.

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