Category Marketing Manager

At Aragen, we recognize the power of bridging technical and scientific excellence with strategic marketing to drive demand, differentiate our brand, and engage a global audience. With innovation and collaboration at the core of our work, we're seeking a Category Marketing Manager – CRO Services to lead and execute category marketing strategies, expanding our presence in the CRO market and fostering meaningful interactions with our customers across various channels.
Objectives of the Role:

•Develop and implement integrated marketing strategies that align with Aragen's business goals, driving brand visibility and engagement across the CRO landscape.

•Translate Aragen's scientific and technical expertise into compelling marketing language that resonates with a global life sciences audience.

•Optimize marketing initiatives to highlight Aragen's values, services, and mission, ensuring strong differentiation in the competitive CRO space.

•Track and analyze key marketing metrics to refine strategies and maximize ROI.

•Stay current with industry trends and marketing innovations to maintain Aragen's competitive edge.

Scope of the Role
Marketing Strategy & Execution:

•Lead the creation and implementation of comprehensive strategies to elevate Aragen's CRO offerings in the market.

•Collaborate with technical teams (R&D, Discovery, Development, and Manufacturing) to gather deep insights and translate complex scientific capabilities into clear, market-oriented messaging.

•Develop content plans (whitepapers, case studies, presentations) that spotlight our unique selling propositions (USPs) and successful project outcomes.

•Ensure consistency in marketing materials, campaigns, and messaging across multiple channels (digital, print, events, etc.), reflecting Aragen's brand and objectives.
Cross-Functional Engagement:

•Act as a bridge between the Marketing, Commercial, and Technical teams, ensuring seamless information flow and alignment on project objectives.

•Partner with Business Development Leaders to support go-to-market strategies, sales enablement materials, and promotional campaigns.

•Identify content gaps in showcasing service offerings, working with both technical experts and content teams to fill these gaps.

•Work closely with MC member in charge of service line as well as BU Heads and other senior leaders to understand priority and provide actionable plans back to the Operational Unit. This role will require closel working with the Chief Commercial Officer as well.

Performance Analysis:

•Monitor and analyze marketing campaign performance, tracking key metrics (e.g., lead generation, conversion rates, and ROI).

•Use data-driven insights to refine positioning strategies and suggest improvements to better reach target segments.

•Prepare regular performance reports highlighting successes, areas for improvement, and strategic recommendations.

Brand Management:

•Ensure brand consistency across all marketing collateral, emphasizing Aragen's scientific excellence, flexibility, and proven track record.

•Showcase Aragen's thought leadership by curating and developing high-impact case studies, whitepapers, and other industry-facing content.

•Collaborate on event participation (conferences, webinars, etc.) to reinforce Aragen's presence and reputation in the CRO space.

Required Skills and Qualifications
Education:

•Bachelor's degree in a life science discipline (e.g., Biology, Chemistry, Pharmaceutical Sciences).

•Post-graduate degree/MBA in Marketing preferred.

Experience:

•5–8 years of combined experience in technical/scientific roles and marketing roles within the CRO, life sciences, or related industries.

•Proven ability to translate complex scientific concepts into compelling marketing messages.

•Demonstrated success in developing B2B marketing strategies and content for global audiences.

Technical Skills:

•Strong understanding of drug discovery, development, and manufacturing processes.

•Proficiency with marketing automation, CRM, and content management platforms.

•Ability to interpret market data and competitor analyses to inform strategic decisions.

Soft Skills:

•Exceptional communication (written and verbal) and storytelling abilities.

•Analytical mindset with a keen attention to detail.

•Collaboration and influencing skills to work effectively with cross-functional teams.

•Organizational and project management capabilities to handle multiple initiatives simultaneously.

Competencies & Related Characteristics:
1.Customer Centricity: Deep understanding of audience needs and preferences.
2.Collaboration & Influence: Proven ability to work across teams and inspire alignment.
3.Results Orientation: Driven to execute efficiently and achieve impactful outcomes.
4.Innovation & Creativity: Constantly explores new approaches to improve content creation.
5.Stakeholder Management: Builds and nurtures strong relationships with stakeholders.

Collaboration & Stakeholders:

•Partner with Marketing and Business Development teams to sync market insights and strategic priorities.

•Engage with Technical and Scientific Leads to gather the latest service developments and translate them into compelling marketing content.

•Coordinate with external agencies or vendors when necessary to support specialized marketing activities.

Why Join Aragen?
At Aragen, we're committed to creating an environment where innovation thrives and professional growth is encouraged. As a Category Marketing Manager – CRO Services, you will play a key role in shaping Aragen's market presence and communicating our scientific excellence to a global audience. You'll have the opportunity to significantly impact how we differentiate ourselves in a competitive market, helping accelerate drug discovery, development, and manufacturing solutions worldwide.

Apply Now Be a part of Aragen's journey and redefine the future of life sciences through impactful marketing leadership. If you're passionate about bridging science with strategic marketing and driving brand engagement, we'd love to have you on our team.

---