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Hyderabad, Telangana, India NNIIT Full time

We are seeking a creative and data-driven Social Media Marketing Manager to lead our digital presence and boost brand awareness across all social channels. This role involves designing, implementing, and monitoring social media strategies that drive engagement, generate leads, and support overall business objectives. Key Responsibilities Strategy & Planning: Develop and execute social media strategies and campaigns that align with the company's marketing goals. Set specific targets (e.g., engagement, leads, conversions) and monitor ROI. Content Creation & Management: Create, curate, and schedule engaging content (text, images, videos) across platforms such as Facebook, Instagram, Twitter, LinkedIn, TikTok, etc. Oversee editorial calendars and ensure all content maintains brand consistency. Campaign Execution & Advertising: Plan and manage both organic and paid social media campaigns, including budget allocation and performance tracking. Optimize campaigns based on analytics and market trends. Analytics & Reporting: Use tools like Google Analytics, Hootsuite, or Sprout Social to track campaign performance. Prepare reports and offer actionable insights for continuous improvement. Community Engagement & Reputation Management: Monitor social channels for customer feedback and inquiries, responding promptly and professionally. Engage with influencers and brand advocates to enhance community growth. Cross-Functional Collaboration: Work closely with marketing, PR, customer service, and design teams to ensure integrated messaging and cohesive campaign execution. Qualifications & Requirements Bachelor's degree in Marketing, Communications, or a related field. 2–5+ years of experience in social media or digital marketing. Proven track record of executing successful social media campaigns. Proficiency with social media management tools (e.g., Hootsuite, Sprout Social, Buffer) and analytics platforms (e.g., Google Analytics). Excellent written and verbal communication skills with a knack for creative copywriting and visual storytelling. Strong analytical skills and the ability to translate data into strategic actions. Perks & Benefits Flexible Work Arrangements: Enjoy the option to work remotely or choose flexible hours to maintain a healthy work-life balance. Professional Development: Access to ongoing training programs, certifications, and attendance at industry conferences to keep you at the forefront of social media trends. Comprehensive Health Benefits: Includes medical, dental, and vision coverage along with a wellness stipend. Performance Bonuses: Competitive bonus structure based on achieving key performance indicators (KPIs) and campaign successes. Team & Social Events: Regular team outings, virtual social events, and company retreats to foster a collaborative culture. Retirement Savings Plan: Employer-sponsored 401(k) plan with matching contributions. Additional Perks: Opportunities for career growth, paid time off, and access to state-of-the-art tools and resources for effective social media management.