Brand Marketing Manager

3 weeks ago


Ahmedabad, Gujarat, India Urban Space Full time
Company Description

Urban Space is a young home decor brand based in Ahmedabad. We offer a wide range of premium home furnishing products, including bedsheets, curtains, carpets, and more. Our products are expertly crafted with impeccable quality and affordable prices. At Urban Space, we prioritize customer experience and strive to provide the best possible service.

Role Description
This is a full-time on-site role for a Brand Marketing Manager at Urban Space. The Brand Marketing Manager will be responsible for developing and implementing marketing strategies to promote our home decor products. This role will involve creating brand awareness, managing campaigns, and analyzing market trends to drive business growth. In this role, you will collaborate across all levels and departments to uncover what sets us apart and craft clear.

Responsibilities
Analyze brand positioning and consumer insights
Shape and communicate our vision and mission
Translate brand elements into plans and go-to-market strategies
Manage a team of marketing people working on brand initiatives
Lead creative development to motivate the target audience to "take action"
Establish performance specifications, cost and price parameters, market applications and sales estimates
Measure and report performance of all marketing campaigns, and assess ROI and KPIs
Monitor market trends, research consumer markets and competitors' activities
Oversee new and ongoing marketing and advertising activities
Monitor product distribution and consumer reactions
Devise innovative growth strategies
Align the company around the brand's direction, choices and tactics

Qualifications
Brand Management and Marketing Strategy skills
Digital Marketing and Social Media Marketing skills
Proven ability to develop brand and marketing strategies and communicate recommendations to executives
Experience with BTL Marketing Activities
Experience in identifying target Audience, campaign management and market analysis
Excellent communication and interpersonal skills
Strong analytical and problem-solving abilities
Bachelor's degree in Marketing, Journalism or Mass Communication
Prior experience in the home decor industry is a plus.

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