Search Engine Optimization Specialist

4 weeks ago


Mumbai, Maharashtra, India Medikabazaar Full time
About the job
We are looking for a skilled SEO Specialist with 3-4 years of experience to join Medikabazaar. The ideal candidate will have a proven track record in implementing on-page and off-page SEO strategies and executing effective link-building campaigns to increase organic traffic and improve SERP rankings. This role demands a data-driven mindset, hands-on expertise in SEO tools, and the ability to tailor strategies to a B2B Healthcare audience.

Role and Responsibilities :
Lead the end-to-end execution of SEO and ASO strategies for the website, driving the vision and roadmap to foster organic growth.
Conduct in-depth keyword research and competitive analysis tailored to the B2B healthcare industry to target high-traffic and relevant keywords.
Optimize website elements (content, meta tags, headers, URLs, etc.) to enhance visibility in search engines and app stores.
Develop and implement strategies to acquire quality backlinks and improve domain authority.
Work with the content team to align blogs, web pages, and app descriptions with SEO and ASO objectives.
Monitor and analyse SEO campaign performance using tools like Google Analytics and Search Console, ensuring continual improvement.
Perform website audits and address technical SEO issues, such as crawl errors, site speed optimization, and content structure, with a focus on enhancing the user experience for medical professionals.
Stay updated on the latest SEO trends, algorithm updates, and healthcare market developments to adjust strategies effectively.

Requirements :
3-4 years of experience in SEO and ASO with proven results, preferably in the healthcare sector.
Proficiency in SEO tools such as Google Analytics, Google Search Console, SEMrush, and Ahrefs.
Strong understanding of on-page SEO, off-page SEO, technical SEO, and app store optimization principles.
Analytical skills with the ability to interpret SEO data and derive actionable insights.
Ability to manage multiple tasks and strong communication skills for collaboration with category, product, and content teams.
Familiarity with HTML, CSS, and JavaScript for SEO purposes.

Reporting Manager : Head of Product
Location:

Mumbai/Gurgaon
Employment

Type : Full-Time


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