Email Marketing Specialist
6 days ago
Aeliya Marine Tech
- Global Supplier of Industrial & Marine Automation Equipment, Parts, and Components.
Role Description :
This is a full-time on-site role as an
Email Marketing Specialist
for Ahmedabad.
Key Responsibilities
Email Strategy & Campaign Execution -
● Develop and implement email marketing strategies to nurture leads, increase
customer retention, and drive sales.
● Set up, monitor, and optimize automated email workflows, including welcome series,
cart abandonment, re-engagement, upsell, and post-purchase sequences.
● Leverage AI-based tools to personalize email content, predict customer behavior,
and optimize campaign performance.
Email Automation & AI Funnels
● Design and implement AI-driven sales and marketing funnels to enhance customer
engagement.
● Set up automation rules based on customer interactions, purchase history, and
behavioral triggers.
● Optimize email workflows using AI-driven analytics and predictive models.
Design & Template Creation -
● Create visually appealing and high-converting email templates in alignment with the
brand's guidelines.
● Use tools like Klaviyo, Mailchimp, HubSpot, or ActiveCampaign to design responsive
email templates.
● A/B test subject lines, email content, and CTAs to improve open rates and
conversions.
Segmentation & Personalization :
● Develop advanced customer segmentation strategies to send targeted emails based
on demographics, interests, and purchase behavior.
● Personalize email content using dynamic fields, conditional logic, and AI-powered
recommendations.
Performance Tracking & Optimization
● Track key email marketing metrics such as open rates, click-through rates (CTR),
conversion rates, and revenue attribution.
● Generate reports and provide insights to optimize future campaigns.
● Conduct A/B testing to refine email strategies and improve engagement.
Required Skills & Qualifications :
● Experience: 2+ years in email marketing, preferably for an eCommerce brand.
● Tools Knowledge: Expertise in Klaviyo, Mailchimp, Omnisend, HubSpot,
ActiveCampaign, or similar platforms.
● Automation & AI: Hands-on experience with AI-powered email marketing and
automation tools.
● Design Skills: Familiarity with email template design tools (Canva, Figma,
HTML/CSS is a plus).
● Analytics & Reporting: Proficiency in Google Analytics, UTM tracking, and
performance analysis.
● A/B Testing: Strong knowledge of split testing and optimization strategies.
● SEO & Copywriting: Ability to craft compelling subject lines and persuasive email
content.
Preferred Qualifications :
● Experience in Shopify, WooCommerce, Bigcommerce or Magento email integrations.
● Knowledge of GDPR, CAN-SPAM, and email deliverability best practices.
● Basic knowledge of CRM and customer lifecycle strategies.
Highlights :
1 - ISO 9001:2015 certification
2 - eBay Exporter of the Year 2023
3 - Highest Business Contributor on eBay (SEA) - 2023
Benefits :
Yearly Leave encashment
Employee Referral Bonus
18 Paid Leaves
14 Holidays
Interested Candidate can contact at (7486018210) or mail at
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