Digital Marketing Manager

4 weeks ago

Bengaluru, Karnataka, India Juego Studios Full time
Role Overview:

We are seeking an

experienced and results-driven SEO & Digital Marketing Manager

with a

strong focus on B2B traffic generation, lead acquisition, and multi-channel marketing . The ideal candidate will have a

proven track record in driving high-quality organic traffic , executing

SEO, SEM, ABM, and content strategies , and

generating Marketing Qualified Leads (MQLs) and Sales Qualified Leads (SQLs)

for

B2B markets, particularly in North America .

This role requires a

strategic thinker

who can lead and execute

integrated digital marketing campaigns , ensuring

SEO, SEM, content, email marketing, and automation strategies

align with business objectives. The candidate will

manage a team of 10+ specialists

across SEO, content, PPC, and website development.

Key Responsibilities:

1. SEO & ABM Strategy Development

• Develop and implement

comprehensive SEO strategies

focused on driving

B2B traffic and lead acquisition .

• Execute

Account-Based Marketing (ABM) campaigns

targeting high-value B2B accounts.

• Conduct

market research, competitor analysis, and keyword research

tailored to the

B2B gaming,VR/XR and technology sectors .
Improve the Keyword Ranking

2. On-Page & Technical SEO Optimization

• Optimize website architecture, content, and

UX to meet SEO best practices

for B2B audiences.

• Conduct

technical SEO audits

and resolve issues related to

crawl errors, page speed, indexing, and Core Web Vitals .

3. Off-Page SEO & Link Building

• Develop and execute

high-quality link-building campaigns

focused on

B2B domains .

• Establish partnerships with

industry blogs, forums, and thought leaders

for securing authoritative backlinks.

4. SEM, Performance Marketing & Paid Advertising

• Manage

Google Ads, LinkedIn Ads, and other PPC campaigns

to generate

high-quality B2B leads .

• Optimize

ad spend, landing pages, and A/B testing

to improve conversion rates.

• Implement

remarketing and retargeting strategies

to enhance lead nurturing.

5. Content Marketing & Conversion Optimization

• Collaborate with

content writers and strategists

to develop

SEO-optimized, high-value content

(blogs, whitepapers, Pod-cast, Video snippets , case studies).

• Ensure content aligns with

ABM and B2B buyer journeys

to engage decision-makers.

• Provide

SEO guidelines for meta descriptions, title tags, and structured data

to enhance rankings.

6. Email Marketing & Lead Nurturing

• Develop and execute

email marketing campaigns

for

lead nurturing, engagement, and conversion .

• Work with

marketing automation tools (HubSpot, Marketo, Pardot)

to personalize outreach.

• Track

email open rates, CTRs, and lead conversion metrics

for optimization.

7. Performance Tracking & Data-Driven Optimization

• Monitor, analyze, and

report on SEO and digital marketing performance

using tools like

Google Analytics, SEMrush, Ahrefs, and Google Search Console .

• Track

KPIs such as organic lead generation, website conversion rates, and customer acquisition costs (CAC) .

• Continuously optimize

multi-channel marketing efforts

based on data insights.

8. Team Leadership & Cross-Department Collaboration

• Manage and mentor a team of

SEO experts, content writers, PPC specialists, web developers, and designers .

• Collaborate with

sales and business development teams

to align marketing efforts with revenue goals.

• Conduct

regular training, brainstorming sessions, and performance evaluations

to improve team efficiency.

9. Staying Updated on Trends & Innovations

• Keep up with

SEO algorithm updates, ABM trends, AI-driven marketing, and digital innovations .

• Implement

new tools and strategies

to stay ahead in the competitive B2B space.

Key Performance Indicators (KPIs):

Growth in

organic website traffic

for targeted B2B markets.
Achievement of

MQL and SQL targets

from

organic and paid channels

in North America.

Improvement in keyword rankings

for B2B-focused keywords.
Increase in

high-quality backlinks

from authoritative B2B domains.

Enhanced website conversion rates

from organic traffic.
Performance improvements in

paid ad campaigns (ROI, CPL, CTR, CVR) .

Qualifications & Skills:

Bachelor's degree

in Marketing, IT, Business, or a related field.

10+ years of experience

in

SEO, SEM, content-strategy, ABM and multi-channel marketing , with a strong focus on

B2B lead generation .
Hands-on experience with

SEO tools

(SEMrush, Ahrefs, Moz, Google Analytics, Google Search Console).
Expertise in

Google Ads, LinkedIn Ads, and performance marketing strategies .
Strong understanding of the

B2B buyer journey and sales funnel optimization .

Experience managing a team

of 10+ marketing professionals.
Familiarity with

ABM strategies and account targeting for B2B markets .
Experience in

targeting North American markets

is highly preferred.
Strong analytical and

data-driven decision-making skills .
Excellent

communication, project management, and leadership

abilities.
Passion for the

gaming, technology, and B2B sectors

is a plus.

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