Influencer Marketing Specialist

3 weeks ago


Delhi, Delhi, India Techie Full time
Job Overview:
We are seeking a strategic, enthusiastic, and creative

Influencer Marketing Specialist

to drive our influencer marketing efforts. In this role, you will be responsible for finding and building relationships with influencers in our product category, helping to tell the Techie Store story to a broader audience. You will work directly with influencers to promote our brand, negotiate pricing, and track the success of campaigns.

Key Responsibilities:
Identify and connect with influencers who align with our product offerings (laptop accessories such as batteries, chargers, and cooling pads) and brand vision.
Build and maintain relationships with influencers across social media platforms (Instagram, YouTube, etc.).
Explain the TechieStore brand, our vision, and product benefits to influencers, helping them create authentic content.
Negotiate collaboration terms, pricing, and deliverables with influencers.
Monitor campaign performance and track ROI, providing insights and making data-driven decisions to optimise future campaigns.
Collaborate with the content and social media team to ensure influencer campaigns are aligned with the overall marketing strategy.
Stay up-to-date with industry trends, new tools, and platforms to grow our influencer marketing strategy month over month continuously.
Analyse results of influencer collaborations and report on the performance metrics to maximise engagement and reach.
Work with cross-functional teams to brainstorm new ways to leverage influencers in creative and impactful ways.

Qualifications:
2+ years of experience in influencer marketing or a related field.
Proven track record of executing successful influencer campaigns with measurable ROI.
Strong negotiation and relationship-building skills.
Analytical mindset with the ability to make data-driven decisions.
Excellent communication skills, both written and verbal.

What we do:-
Techie is a brand by SRV Global situated in New Delhi with branched in major cities. Techie was founded in 2015 and deals with Laptop Battery, Laptop Adapter, SSD (Solid state drive), RAM, Laptop Stand, Gaming Cooling Pad, Notebook Cooling Pad, Laptop Keyboard, Toner, Power bank, Barcode scanner and all accessories for day-to-day usage. At Techie, we wish to bring ease of products to one's life. Techie combines smart, modern styling with an experienced development team that loves to deliver impressive and well-designed products. All our Products marks the specification and has good build quality. Our Products are guaranteed to meet the original equipment's specifications on all counts of durability, structure, and fit.

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