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Senior SEO Analyst

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Job Title: Senior SEO Analyst Location: Kochi,Kerala Job Type: Full-Time Department: Marketing / Creative / Communications Job Summary: We are seeking a highly skilled and experienced Senior SEO Analyst with a strong background in E-commerce SEO to join our dynamic digital marketing team. As a Senior SEO Analyst, you will be responsible for driving organic traffic, improving search engine rankings, and optimizing the user experience for our e-commerce platform. You will work closely with cross-functional teams to implement effective SEO strategies across various channels, while also providing leadership and mentorship to junior team members. Key Responsibilities: SEO Strategy Development: Develop and execute comprehensive SEO strategies tailored to improve the organic search rankings, traffic, and conversions for both general and e-commerce websites. E-commerce SEO Expertise: Focus on optimizing product pages, category pages, and the overall shopping experience to increase visibility, sales, and revenue. Implement strategies specific to e-commerce platforms like Shopify, Magento, WooCommerce, etc. On-Page Optimization: Conduct in-depth on-page audits, including keyword research, metadata optimization, internal linking strategies, and content optimization to improve search rankings and enhance user experience. Off-Page SEO: Lead and manage off-page SEO efforts, including link-building, influencer outreach, and partnerships to increase domain authority and enhance backlink profiles. Technical SEO: Perform technical SEO audits to resolve site issues related to crawlability, site speed, mobile responsiveness, and other technical factors affecting SEO performance. Ensure that the e-commerce site is properly indexed and optimized for Google and other search engines. Keyword Research & Analysis: Conduct detailed keyword research for product-related queries, competitive analysis, and long-tail keywords, specifically for e-commerce to improve product visibility and drive sales. SEO Analytics & Reporting: Use SEO tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, and other platforms to track performance. Provide actionable insights through detailed reports on organic search performance, traffic, and conversion optimization. Conversion Rate Optimization (CRO): Identify opportunities to optimize the sales funnel, product pages, and checkout process to maximize conversion rates. Competitor Analysis: Analyze competitor e-commerce websites to identify gaps in strategy, track their SEO performance, and recommend improvements for organic growth. Collaboration with Cross-Functional Teams: Work closely with content, design, and development teams to ensure SEO best practices are integrated into content creation, product pages, user interface, and overall website structure. Stay Updated with SEO & E-commerce Trends: Stay on top of the latest SEO trends, algorithm updates, and best practices, especially within the e-commerce space, to continuously improve SEO strategies. Mentorship & Leadership: Provide guidance and mentorship to junior SEO team members, ensuring they are aligned with best practices and helping them grow in their roles. Requirements: Proven Experience: 4-6+ years of experience in SEO, including significant experience in E-commerce SEO . Proven success in driving organic traffic, improving search rankings, and increasing e-commerce conversions. E-commerce SEO Expertise: In-depth experience optimizing e-commerce sites (Shopify, WooCommerce, Magento, etc.), product pages, and category pages for SEO. Technical SEO Skills: Strong technical SEO skills with experience resolving issues related to crawlability, page speed, mobile optimization, structured data, and more. Experience with e-commerce-specific technical challenges like product feed optimization and faceted navigation is a plus. SEO Tools Proficiency: Expert-level knowledge of SEO tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, Screaming Frog, Moz, and other SEO platforms. Keyword Research & Content Strategy: Advanced skills in conducting keyword research specific to e-commerce (product-based, category-based, and transactional keywords) and creating SEO-optimized content strategies. Conversion Rate Optimization (CRO): Experience in CRO for e-commerce websites, with a strong understanding of the buyer journey and how SEO and CRO intersect. Analytical Skills: Strong ability to interpret SEO performance data, track key metrics, and make data-driven decisions to optimize SEO strategies and drive growth. Project Management: Experience in managing SEO projects, meeting deadlines, and collaborating effectively with cross-functional teams. Communication Skills: Excellent verbal and written communication skills, with the ability to clearly explain technical SEO concepts to non-technical stakeholders. Bachelor's Degree in Marketing, Communications, Computer Science, or a related field (preferred but not required). Preferred Qualifications: Experience with E-commerce Platforms: Familiarity with leading e-commerce platforms such as Shopify, WooCommerce, Magento, BigCommerce, or others. Data Visualization: Experience with data visualization tools such as Google Data Studio or Tableau to report and present SEO performance data. Experience in International SEO or Local SEO for e-commerce is a plus. Certifications: Google Analytics, Google Search Console, and other relevant SEO certifications are highly desirable. Salary - 480'000 (LPA)