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Lead-Market Insight Research
1 month ago
Responsible for developing and managing customer research projects to generate customer insights for multiple channels and business units
JOB RESPONSIBILITIES:
Articulate research questions and recommend relevant data collection methods collaborating with internal teams
Program online survey, test it rigorously and manage fielding to ensure quality data collection using online survey platforms and external panels
Cleanse and manage project data files to allow historical tracking and cross-BU comparison
Run statistical analyses to discover key findings and transform the data patterns into meaningful insights using a variety of tools including descriptive analyses, regression, ANOVA, etc.
Develop insightful and high-quality reports to communicate actionable research findings to internal clients
Manage data quality of various research projects and build/manage multiple in-house database to compile past and current research data
Conduct diverse data related tasks such as data acquisition, preparation, synthesis and analysis using both primary and secondary data
Provide support at various steps of large scale team projects including quality assurance of survey programming, data collection, comment coding and report production
Assist new product development research projects including questionnaire development, conjoint study programming and report creation
Get involved in other research efforts by providing qualitative research summaries from customer interviews and observational studies
Contribute to establishing Market Insights and Analytics teams best-practices and standard work
May be required to perform additional duties as assigned
JOB CRITERIA:
EDUCATION & EXPERIENCE:
Minimum 7+ years of marketing research project development, survey programming and reporting
Experiences in scoping, designing and execution of primary research projects including questionnaire writing, on-line survey programming using tools such as Qualtrics and QuestionPro, statistical analysis using statistical tools such as SPSS and reporting using PowerPoint
Experiences in synthesizing data into actionable information and related implications
KNOWLEDGE, SKILLS & ABILITIES:
Knowledge of scoping, designing and execution of primary research projects
Proficiency in various primary research tools including on-line survey program and statistical analysis software (e.g. SPSS, R)
Knowledge of collection and analysis of complex data sets
Proficiency in Microsoft Word, Excel and PowerPoint
Knowledge in synthesizing data into actionable information and related implications
Knowledge of on-line data collection/ desktop research
Experiences in customer satisfaction research is a plus
Demonstrated Project Management skills to:
Develop realistic plans, action steps, and timetables for projects and assignments
Coordinate work with other groups (other depts. and agencies/contractors, peers)
Handle multiple demands and competing priorities
Track and prioritize projects, documenting projects via an established traffic report
Keep others up to date with information
Skilled at effective communications at both technical and leadership levels. Skills must include good interpersonal skills, as well as written and verbal communication skills, and ability to understand information and ideas as presented.
Skill in developing and delivering effective presentations
Skill in conflict resolution including the ability to address difference of opinions or facts and use the most appropriate method to reach an effective solution
Ability to build and maintain effective work relationships, both internal and external, and establish credibility with business partners
Ability to adapt to rapidly changing business circumstances; must be able to thrive in a constantly changing business environment
Employee Core Values: All employees must adhere to the following core values: high performance, respect, integrity, candor, engaged leadership and accountability.
MAJOR JOB ACCOUNTABILITY :
List the major accountabilities (outputs) in descending order of importance.
Assign a priority to each accountability (A=high; B=normal; C=low) and estimate the percent of time spent producing each output.
Most jobs can be described using 3 to 5 output statements.
Importance 1-Accountability:-
Priority 1: Customer survey project development, programming and managing- 50%
Importance 2-Accountability:-
Priority 2:- Statistical analysis and data quality management - 40%
Importance 3:- Accountability:-
Priority 3:- Processes, tools, training
WORKING CONDITIONS : Must be able to perform the essential functions of the job.
Much of the work will be in a normal office environment. The ability to clearly and comfortably view, interpret and process information via a computer monitor for extended periods of time during normal working hours is required. Some assignments may require extended periods in another plant/office location. Domestic travel approximately 5-10% of time to domestic markets.
