Social Media Manager

Role Summary
Raise is built on this core philosophy - we will bring exceptionally great products, awesome user experience and best in class customer service to our users. We have started with our first step by launching Investment & Trading platform – Dhan (

We are looking for someone who would be our brand custodian / manager, has strong communication skills that drive creativity and content distribution. Your work will be multidisciplinary as social media, for us sits at the crux of product, marketing, customer service and growth. Customer empathy is an integral part of this role which will necessitate you to navigate through user's' demands, concerns and praises. And last but not least, it will require you to establish and build a continued connection between our brand and our users.

As a Social Media Manager, you will work alongside all teams (growth, product, content, technology and also our founders) to reach our brand's goals. From creating periodic editorial calendars, using marketing to deliver our brand's message, you will be the link between our business and our users - current and prospective. You will determine the initiatives that work the best and amplify those to continue our growth.

We are looking for someone who ensures a great outcome, wherein the social media presence will be measured based on agility and continuous data analysis; both quantitative and qualitative.

Expected Responsibilities:

Contribute to our marketing strategy by leveraging social media to acquire and retain customers
Develops and executes the plans to grow market share by developing social media marketing programs across all products
Maintain research databases by identifying and assembling marketing information
Develop current and long-term market forecasts via research, analysis of market data
Develop new approaches for market development, acquiring and analyzing data, and consulting with internal and external sources
Manage the social media budget by analyzing variances and taking corrective actions
Measure everything on social media, with data including consumer insights, feedback, questions, comments, concerns and much more; channel them back to product teams and complete the loop that builds what the customers want
Ensure you are driving the mechanism to capture social media communication and that can be translated into product improvements
Working alongside marketing with product & business owners to ensure continuous customer connect via web presence

Expected Skills:

2-4 Years experience in a similar role with a consumer facing organisation or B2C startup.
Bachelor's Degree in Marketing, communications, marketing, english, journalism, or related field from premier institute, and being agile w.r.t the ever changing social media landscape
Past and latest experience with a financial services company will be awesome. Banking, financial services, or payment companies are super
Digitally and social media savvy and aware about the global and India FinTech trends. It will be amazing if you are connected with key influencers
Proficient in all relevant social media tools
Fluent in English communication, confident, articulate, and self-motivated
Creativity to lead campaigns, define target audiences and knowledge of consumer behavior
It would be great if you could send across examples of any collaboration/content/social media related work from past
Excellent writing and editing skills will help us drive the end to end customer communication journey
We are a start-up and we are focussing on fast growth with quality products hence the ability to work in a fast-paced environment goes without saying
We do not mind if you're not from premier institute, but being great in social media management with the above mentioned personality traits is must
Demonstrated ownership and proven track record of delivering results, with strong attention to detail and analytical skills

Location: Mumbai (Borivali East)
This is a work from office opportunity and not a hybrid or remote role.

If you wish to join us, email us your resume on hr@dhan.co

Our People & Culture:

People and culture are the most important aspects of our business.
We are looking for team members just like us, in simple words - good people to work with and demonstrate following personality traits:
●

Be super obsessed about ensuring customer satisfaction.
(We are here because of our customers, and will be here only if we serve our customers)
●

We have a single opportunity to serve.
(Our customers will give us one opportunity to serve - we can't let them down. Be it product, uptimes, customer service or any interaction we have to deliver a wow experience.)
●

Respect your work, your team, your co-workers and our customers.
(The only way to get respect is to give it first)
●

Speed is all that matters. Ship right and ship faster.
(You either help the team move ahead fast, or you slow it down. We prefer the first.)
●

Humility & politeness over arrogance & over-confidence.
(If you are the smartest one in the room, bring up others to speed. We are here to serve our customers, not to prove a point.)
●

Quality over quantity.
(It is fine if you pick up a few things to do, but do them exceedingly well.)
●

Make your hands dirty irrespective of who you are.
(Our CEO & COO respond to customers every day. Our CTO codes every day. This is us.)
●

Talent and Competency over Credentials.
(Skills are more important than Credentials, we learned it all the hard way with life & experiences.)
●

Entrepreneurial, ownership driven and disciplined.
(We trust you to help us gain and retain the trust of our customers and our stakeholders)
●

Less words, more action.
(Believe in something? show it by doing things. Not just by talking about it)
●

Flat hierarchy with open culture & conversations.
(You are among all of us, and we all are with you)
●

Passionate about the business you are a part of.
(Do it because you are passionate about it, not because it's your job.)
●

Raise is an equal opportunity employer.
(We celebrate diversity and inclusion.)

About Raise Financial Services

At Raise, we are building technology-led consumer products & infrastructure services to serve Indians with Financial Services across financing, insurance, investing, payments and wealth.

We are building for the financially aware & financially literate users, largely focussing on the top 25 Mn+ tax paying residents in metros, urban cities & towns in india. Raise will offer consumer products & services that cater to these users, and will offer the same technology & infrastructure to partners in the startup ecosystem willing to take the experience to everyone in India.

Our focus is on 3 core aspects - build great products, deliver awesome experiences and provide exceptional customer services to our users.

Raise Financial Services is founded by Pravin Jadhav (ex-Founder, Managing Director & CEO of Paytm Money), Jay Prakash Gupta and Alok Pandey. We are backed by Founders & CEOs of leading technology startups like CRED, Flipkart, PhonePe, Pine Labs, Dream11, Zomato, Swiggy, Udaan, Freshworks, Freecharge, Jupiter, Shaadi, RazorPay and others. The company is also backed by institutional investors like Mirae Asset, Beenext, 3One4 Capital, Rocketship VC, Blume Ventures and others.

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