Marketing Automation Expert

2 weeks ago

Kota, Rajasthan, India TopHat HR Full time

About Us: Tophat HR is a boutique consulting firm- We are an expert in tailored and comprehensive human resources consulting & management services. About Our Client : Our client is a leader in automating offline communication and direct mail processes for enterprises, helping businesses streamline operations and enhance customer engagement through advanced technology solutions. As we expand our Enterprise and Mid-Market presence, we are looking for a highly skilled ABM Lead to drive targeted, multi-channel ABM campaigns. Role Overview: They are seeking an experienced ABM Lead who specializes in designing and executing account-based marketing strategies tailored for Enterprise and Mid-Market companies. This role will be responsible for building and managing multi-channel demand generation campaigns across PPC, social, email, and SDR-led outbound. The ideal candidate must have hands-on expertise with ABM tools such as Reply.io, Lemlist, Apollo , and marketing automation platforms like HubSpot and Zoho CRM and Analytics . This role requires a data-driven marketer who can effectively engage high-value accounts by leveraging signal-driven email nurturing workflows and working closely with SDRs to drive pipeline growth. Salary: 10-12 LPA Time: 7:30 PM to 3:30 AM (IST) Key Responsibilities 1. ABM Strategy & Execution for Enterprise & Mid-Market Develop and execute ABM strategies specifically targeting Enterprise and Mid-Market accounts . Own the ABM tech stack , including Reply.io, Lemlist, Apollo, HubSpot, Zoho CRM , and other tools. Implement signal-driven email nurturing workflows in HubSpot to engage and convert high-value accounts. Manage and optimize multi-channel outbound campaigns , including PPC, social, email, and SDR-led outreach . 2. Multi-Channel Demand Generation Build and execute data-driven multi-channel campaigns focused on high-value Enterprise & Mid-Market segments . Optimize paid search, display, , and email marketing to maximize engagement. Conduct A/B testing and experimental design to refine messaging and improve conversion rates. Leverage attribution reporting to track ABM campaign impact on pipeline and revenue growth. 3. SDR Enablement & Sales Collaboration Work closely with SDRs to implement multi-channel lead generation campaigns with conditional sequences . Provide marketing and sales collaterals tailored for Enterprise and Mid-Market decision-makers . Ensure SDRs have the right tools, automation, and workflows to execute signal-driven prospecting campaigns . 4. Campaign Performance & Optimization Analyze firmographic, behavioral, and intent signals to refine ABM targeting and messaging. Continuously monitor and optimize ABM campaigns to improve conversion, engagement, and ROI . Provide regular performance reports and insights to stakeholders, identifying opportunities for campaign enhancement. Requirements & Qualifications: 4+ years of experience in multi-channel marketing , with a strong focus on ABM and signal-based marketing for Enterprise and Mid-Market accounts. Expertise in ABM tools such as Reply.io, Lemlist, Apollo and marketing automation platforms like HubSpot and Zoho CRM . Proven experience managing multi-channel demand generation campaigns (PPC, social, email, SDR-led outbound). Strong knowledge of A/B testing, experimental design, and campaign analytics . Experience in attribution reporting and a deep understanding of the B2B marketing funnel . Ability to work cross-functionally with SDRs, sales, and content teams to align ABM strategies. Strong analytical skills , leveraging data-driven insights to optimize campaign performance. Excellent communication and collaboration skills , with experience in developing compelling sales and marketing collateral . Why Join Them? Own and scale the ABM function in a fast-growing company. Focus on high-impact Enterprise and Mid-Market growth initiatives . Work with a high-energy marketing and sales team that values innovation and results. Competitive salary, benefits, and career growth opportunities . Access to the latest ABM tools and marketing automation platforms . Diversity is key to building high-performing teams, and creating an inclusive work environment is our priority. We are an equal-opportunity employer and welcome people of diverse backgrounds, perspectives, and skills. We will work with applicants to provide accommodations at any stage of the hiring process.

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