Sales And Marketing Specialist US Accounting

2 weeks ago

Ahmedabad, Gujarat, India Synergy Resource Solutions Full time

Greetings from Synergy Resource Solutions, a leading recruitment consultancy firm. Our client is a trusted partner for small to mid-size US CPA & accounting firms, offering remote staffing solutions for accounting, tax preparation, financial statements, Virtual CFO services, and more. With our foundation in Trust, Dedication, and Integrity, we are committed to driving tangible value for our clients, enabling them to grow with efficient, scalable support. Position: Marketing and Sales Associate – US Accounting Industry Office Location: Ahmedabad Office Timing: 3 PM to 12 AM IST ( Monday to Friday) Educational Qualifications: Graduate/Post-Graduate qualification preferred Experience: 3-5 years of hands-on experience in marketing and sales, specifically in the US accounting industry. Experience in remote staffing solutions or business support services for accounting firms is a plus Job Overview: We are looking for a proactive and results-driven Marketing and Sales Associate with hands-on experience in the US accounting industry. In this role, you will take charge of building a solid sales funnel, generating high-quality leads, and managing outreach campaigns through strategic cold calling and email marketing. You will play an instrumental role in transforming leads into long-term partnerships. The ideal candidate will bring hands-on experience, an eye for detail, and a passion for building and nurturing client relationships. Key Responsibilities: · Lead Generation & Strategy: Develop and implement targeted lead generation strategies that resonate with small to mid-size US accounting firms. Identify and generate new opportunities using LinkedIn, Apollo, Zoho CRM, and other tools to drive quality leads into the pipeline. · Cold Calling & Email Campaigns: Initiate cold calls and create personalized email outreach campaigns aimed at engaging potential clients. Build strong rapport with leads by offering customized solutions based on their business needs. · Pipeline Management & Sales Funnel Development: Manage a dynamic pipeline by tracking and nurturing leads at every stage – warm, hot, and cold. Regularly update the CRM system to ensure accurate status of each lead and identify next steps for engagement. · Client Calls & Follow-Ups: Conduct first-level client calls to qualify prospects and set the stage for meaningful follow-up conversations. Ensure regular follow-ups are maintained to build trust and relationship continuity. · Collaborate with Marketing Team: Work closely with the marketing team to refine outreach messaging, ensuring consistent and effective communication that aligns with the company's brand values. · Lead Metrics & Optimization: Track key performance indicators (KPIs) related to lead generation, outreach effectiveness, and conversion rates. Use data insights to optimize lead generation strategies and refine campaigns. · Outreach through Multiple Channels: Leverage multiple strategies for lead engagement, such as LinkedIn activities, webinars, events (booth participation), and other campaigns. · Template Creation & Campaign Management: Design email templates, calling scripts (Mock Calls), and outreach strategies to ensure consistent messaging and improve engagement across all communication platforms. · Target Achievement: Set and achieve weekly lead generation targets and contribute to the overall business development goals of the company. Required Skills and Experience: · Proven Experience: 3-5 years of hands-on experience in marketing and sales, specifically in the US accounting industry. Experience in remote staffing solutions or business support services for accounting firms is a plus. · Lead Generation & Funnel Expertise: Demonstrated success in generating leads, building sales funnels, and driving conversions through various channels, especially cold calling and email marketing. · Tools Proficiency: Proficient in using Zoho CRM, LinkedIn Sales Navigator, Apollo, and VOIP tools for lead prospecting, follow-up management, and sales tracking. · Communication Skills: Exceptional verbal and written communication skills, with the ability to handle client conversations professionally, clearly, and effectively. Comfortable with mock calls to simulate client scenarios. · Results-Oriented: A self-motivated, target-driven professional who thrives on meeting and exceeding lead generation and sales goals. An eye for detail with the ability to track, analyze, and optimize strategies. · Relationship Building: Strong interpersonal skills with an ability to build long-term relationships with prospects and clients. Regular, proactive follow-up is essential to keeping leads engaged. · LinkedIn Networking: Active on LinkedIn and capable of connecting with and engaging US-based accounting professionals to expand the network and generate leads. · Proactive Listener & Speaker: Strong listening skills to understand client pain points, coupled with the ability to present relevant solutions Preferred Qualifications: · Educational Background: Graduate/Post-Graduate qualification preferred. · Lead Generation Expertise: Advanced skills in lead generation techniques, sales strategies, and creating an effective sales funnel. · Industry Knowledge: Familiarity with the operations, client needs, and challenges faced by US accounting firms. · Remote Staffing Experience: Previous experience working with or for accounting firms, specifically in the domain of remote staffing solutions. Competitive Incentives: Our client believes in rewarding hard work and high performance. Competitive incentives will be provided based on your ability to meet targets and drive measurable results. The more successful you are in generating quality leads and converting them into clients, the greater your earning potential. If your skills are matching with this requirement & if you are interested in this opportunity, Please share your updated resume with details of your present salary, expectations & notice period.

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