Content writer

2 months ago


Bengaluru Urban, India Jurysoft Global Private Limited Full time ₹ 3,50,000 - ₹ 4,50,000
Responsibilities: 
  • Collaborate with the marketing team to develop content strategies that align with overall marketing objectives and target audience personas. 
  • Create compelling and optimized content for digital channels, including website copy, blog posts, email newsletters, social media posts, digital ads, and video scripts.
  • Conduct keyword research and utilize SEO best practices to optimize content for search engines and improve organic visibility.
  • Write clear, concise, and persuasive copy that communicates key messages and drives desired actions, such as clicks, sign-ups, and conversions. 
  • Develop engaging content calendars and schedules to ensure consistent delivery of content across all digital platforms. 
  • Monitor and analyze content performance metrics, such as website traffic, engagement rates, and conversion rates, and use insights to refine content strategies. 
  • Stay up-to-date with digital marketing trends, industry best practices, and emerging technologies to inform content creation and optimization efforts.

Requirements:
  • Bachelor's degree in Marketing, Communications, Journalism, English, or a related field. 
  • Proven experience as a digital marketing content writer or similar role, with a strong portfolio of digital content samples. 
  • In-depth understanding of digital marketing principles, including SEO, content marketing, email marketing, and social media marketing. 
  • Excellent writing, editing, and proofreading skills, with a keen eye for detail and grammar. 
  • Proficiency in keyword research tools and SEO optimization techniques.
  • Strong analytical skills and the ability to interpret data to inform content strategies and optimizations. 
  • Ability to manage multiple projects and deadlines in a fast-paced environment.
  • Creativity and a passion for storytelling and crafting engaging content that resonates with target audiences 

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