Brand Manager

4 weeks ago

Delhi, Delhi, India Stader Labs Full time
About the Role:
The Brand Manager will be responsible for developing and implementing strategies to increase brand awareness, engagement, and lead generation through social media platforms.
This role requires a deep understanding of social media trends, content creation, and analytics to drive measurable results.

Key Responsibilities :
Brand Identity & Messaging
Define and refine Cabbage's brand voice and positioning.
Ensure consistency in messaging across all channels while balancing hype, humor, and informative content.
Position Cabbage as the go-to platform for memecoin traders, building brand credibility and excitement.
Create a strong persona that carves a niche for itself in the crowded Crypto Twitter space that people resonate with and relate to
Organize events or any other necessary activities to push forward this narrative
Coordinate with the marketing lead to ensure we are driving content and PR relevant to the overall brand identity

Social Media Strategy & Execution
Own and drive the content strategy for Cabbage's X (Twitter) handle and other relevant platforms.
Develop a content calendar featuring memes, educational threads, market insights, and platform updates.
Execute high-impact campaigns, contests, and engagement-driven activities that resonate with the degen community.
Craft viral-worthy, edgy, and witty content that aligns with the Cabbage brand (breaking the fourth wall, playful storytelling, humour)

Community Engagement & Growth
Engage actively with Crypto Twitter to build relevant reach.
Monitor crypto trends, breaking news, and viral moments, ensuring Cabbage capitalizes on real-time opportunities.
Respond to community interactions, create polls, contests, and interactive posts to drive engagement.
Collaborate with other relevant projects and partners for co-marketing

Analytics & Performance Tracking
Analyze engagement metrics, follower growth, and campaign performance to refine strategies.
Leverage data insights to optimize content, engagement tactics, and audience targeting.
Develop monthly reports on social media KPIs and community sentiment.

Requirements :
4+ years of experience as a Social Media Marketing Specialist/Brand Manager or similar role and 1-2 years in crypto marketing.
Need to have prior web3 experience.
Need to have managed active web3 twitter with engaging content and shit posting
Must have had prior experience building organic communities on twitter
Creative thinker with a strategic mindset and a passion for innovation.
Experience with brand and content marketing

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