Senior Marketing Manager

Introduction: Games24x7 is India's leading and most valuable multi-gaming unicorn.
We're a full-stack gaming company, offering awesome game playing experiences to over 100 million players through our products - Rummy Circle, India's first and largest online rummy platform, My11 Circle, the country's fastest growing fantasy sports platform and our newest venture- Wowzy Ludo Remix.
A pioneer in the online skill gaming industry in India, Games24x7 was founded in 2006 when two New York University trained economists Bhavin Pandya, and Trivikraman Thampy met at the computer lab and discovered their shared passion for online games.
We've always been a technology company at heart, and over the last decade and a half, we've built the organisation on a strong foundation of 'the science of gaming', leveraging behavioural science, artificial intelligence, and machine learning to provide immersive and hyper-personalised gaming experiences to each of our players.
Backed by marquee investors including Tiger Global Management, The Raine Group, and Malabar Investment Advisors, Games24x7 is leading the charge in India's gaming revolution, constantly innovating and offering novel entertainment to players Our 800 passionate teammates create their magic from our offices in Mumbai, Bengaluru, New Delhi, Miami, and Philadelphia.
For more information and career opportunities you may visit Role: Channel Lead(Google, Meta): Games24x7 for flagship product Rummy Circle We are looking for a highly driven and motivated performance marketing expert to join us.
The successful candidate will be a key member of the Performance Marketing team, responsible for all Google, Meta campaigns (Facebook, Instagram, Audience Network etc) and programmatic channels.
Key responsibilities - Lead and mentor the performance marketing team.
- Own all SRN Campaigns (Google, Meta, DV) and ensure healthy growth + CAC/ROI improvement.
- Design strategies & long term planning for channel tied to the business objectives like driving volumes in Core markets & improving unit economics in Non-Core - Stakeholder management with senior leadership, highlighting areas of opportunity within channels, experiment results and areas of improvement.
- Determine areas of opportunity, design experiments & incrementality tests, and present data-driven recommendations that improve current marketing and business practices in order to drive customer acquisition, engagement and retention by establishing best practices.
- Review campaign strategies on an ongoing basis (Creatives, Placements, Campaign types, Bids) while troubleshooting campaign delivery and performance issues.
- Navigate through the internal system (Tableau) and third-party systems (Appsflyer) to understand campaign performance and potential issues on attribution & reporting.
- Conduct full analysis of campaign performance, optimizations, issues, etc.
- Make strategic investment/campaign structure changes for long term sustainability of the channel & market.
Measure, analyze, and report performance of your channel and support management in driving channel mix and budget decisions.
- Deliver input on campaign goals, approaches, and methods to help establish success metrics and KPI's - Work cross-functionally & cross regionally to develop, launch, scale, and track high-impact campaigns Key requirements - Atleast 6 -8 years experience in Paid performance marketing with at-least 3-4 years of experience managing Google/Meta campaigns.
- Knowledge of both pixel and mobile app measurement and tracking and the ability to resolve ad operations issues that affect campaign tracking and performance.
- Familiarity with performance KPIs: CPA, CPC, CPI, CPM, Attribution, and LTV.
- Hands-on mentality with a big element of ownership, an analytical and structured way of working, and extraordinary logical thinking skills.
- An understanding of the nuances of both the demand and supply side of a marketplace is also a plus

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