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Social Media Manager
4 weeks ago
This is a critical role for an individual who understands the nuances of political communication and can drive impactful engagement, not just daily updates.
If you're a proactive, results-oriented professional with a proven track record in social media strategy and growth, we encourage you to apply.
The ideal candidate will go beyond routine posting, developing and executing a comprehensive social media strategy that expands the client's reach, strengthens their public image, and fosters meaningful connections with constituents and the broader public.
Key Responsibilities: Develop and Execute Social Media Strategy: Create and implement a holistic social media strategy aligned with the client's objectives, focusing on growth, engagement, public perception, and consistent messaging across all relevant platforms (e.g., Facebook, Twitter, Instagram, You Tube, Koo, etc.).
Content Curation & Creation: Beyond daily event posts (which will be managed efficiently), identify opportunities for original, engaging content.
This includes: * Developing campaigns around key policy initiatives.
* Highlighting community work and impact stories.
* Creating informative and visually appealing content (infographics, short videos, quotes).
* Crafting compelling narratives that resonate with diverse audiences.
Audience Engagement & Community Management: Actively monitor comments, messages, and mentions.
Engage with the audience in a professional and timely manner, fostering a positive and interactive online community.
Performance Analysis & Reporting: Track, analyze, and report on social media performance using relevant metrics.
Provide regular insights and recommendations for optimizing strategy and content.
Crisis Communication Support: Be prepared to assist with social media aspects of crisis communication, ensuring swift and appropriate responses.
Stay Updated: Monitor social media trends, platform changes, and best practices, especially within the political landscape, to ensure the client's online presence remains cutting-edge.
Content Management (Daily Events): Efficiently manage daily event posting based on provided photographs and information from the reporter.
This includes writing engaging, grammatically correct Hindi captions and obtaining client approval prior to posting.
This task is a small part of the overall responsibilities and should be managed with minimal time expenditure.
Qualifications: Proven Experience: Minimum of 3-5 years of experience in social media management, with a strong portfolio demonstrating successful strategy development and execution, preferably for public figures, political campaigns, or government entities.
Strategic Thinker: Demonstrated ability to think strategically about social media's role in public relations and political communication.
Content Creation Skills: Excellent written and verbal communication skills in Hindi and English, with a strong ability to craft compelling and error-free content.
Experience with basic graphic design tools (Canva, Adobe Spark, etc.) and video editing is a plus.
Platform Proficiency: In-depth knowledge of all major social media platforms and their respective algorithms, best practices, and analytics tools.
Analytical Skills: Ability to analyze data, identify trends, and translate insights into actionable strategies.
Proactive & Self-Starter: Ability to work independently, prioritize tasks, and take initiative without constant supervision.
Understanding of Political Landscape: Familiarity with the Indian political context and the sensitivities involved in communicating on behalf of a public official.
Attention to Detail: Meticulous attention to detail in all aspects of content creation and platform management.
Professionalism: High level of professionalism, discretion, and ability to handle confidential information.
To Apply: Please submit your resume at hr@anyasegen.com along with a cover letter outlining your experience in social media strategy and growth, specifically addressing how you would approach managing the social media presence of a high-profile public official.
Applications without a clear demonstration of strategic thinking beyond daily posting will not be considered.
