Brand Manager

3 weeks ago

Thrissur, Kerala, India DISRPTVE Full time
THIS JOB IS NOT FOR DISRPTVE.
Although you will be working closely with us.
We're hiring on behalf of a stealth consumer brand in the ₹7–15k gold/diamond jewellery space.Backed by a 50+ year global jewellery supplier and an active family office with portfolio exposure to India and Silicon Valley (D2 C, fintech, logistics, infra).Think: deep supply chain advantage, massive design library, Asia-wide operations — now building a modern D2 C brand.You'll own: Research → positioning → GTM calendar, and be the single-window counterpart to DISRPTVE for identity, content, creators/PR, and campaigns.What you'll doTurn research into positioning: customer interviews, competitive scans, price/margin sanity, objection mapping for ₹7–15k everyday jewellery.Build brand guardrails: tone/voice, visual consistency, and trust language (purity, grading, certificates, warranty, hallmark/HUID).Own the GTM calendar: drops, seasonal moments, promos, creator seeding/UGC, PR/partnerships; keep approvals fast and actionable.Align CX voice: helpdesk macros & notifications that match brand tone; ensure PDP/FAQ language builds trust.Close the loop: pull insights from performance dashboards and CX to guide next drops and messaging tests.What you've done5–8 years in brand/marketing for jewelry, watches, accessories, beauty, or premium apparel (D2 C or omni).Shipped at least one 0→1 or relaunch; partners well with creative + ops; mixes taste with analytical hygiene.Nice to have: creator/PR programs, showroom/pop-up coordination; comfortable reading GA4/Klaviyo dashboards.Success@90–180 daysResearch distilled into clear POV; launch calendar executed; consistent trust language across PDPs/CRM/CX; measurable UGC/reviews lift.How to apply (subject line: "Brand Manager – Your Name") Send CV/ + portfolio (brand decks/campaigns) + 3 jewellery/adjacent brands you admire (and why) to [team@disrptve.com].

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