Associate Brand Manager

About ZILOAt ZILO, we are redefining the next generation of shopping by building a new category ofpremium fashion retail format that blends the ease of online with delight of offline bysimplifying decisions on "what to wear" Flexibility of "when to get it" & Convenience of"where to try" — all on the consumers' terms, ensuring that customers never have tochoose between speed, convenience, value, or experience.Fueled by customer obsession, entrepreneurial thinking, speed, integrity, and teambelongingness, we challenge industry norms to create something trulyextraordinary—because at ZILO, we don't just follow trends; we set them.About the Founders:ZILO is co-founded by Padmakumar Pal and Bhavik Jhaveri, both seasoned professionalswith extensive experience in the fashion and retail industry.
Padmakumar brings a wealth ofknowledge in retail operations and strategy, having held leadership roles in prominentfashion retail companies.
Bhavik complements this with a strong background in digitalinnovation and brand development, contributing to the creation of customer-centric fashionexperiences.
Together, they lead ZILO with a shared vision of transforming the fashion retaillandscape through innovation and customer obsession.Funding and Growth:ZILO has raised capital at the seed stage funding from one of India's leading 2 VentureCapitalist.Role OverviewWe are looking for a dynamic and result-oriented Offline Marketing & Activationsprofessional to lead brand presence through impactful offline media campaigns andon-ground activations.
The role involves planning, executing, and optimizing brand activitiesacross OOH, DOOH, catchment marketing, and consumer-facing events to drive brandawareness, engagement, and lead generation.Key Responsibilities1.
Offline Media Marketing● Plan, execute, and optimize campaigns across offline channels such as OOH,DOOH, and catchment area marketing.● Coordinate with vendors, agencies, and media platforms to negotiate budgets,finalize creatives, and ensure flawless campaign execution.● Maintain brand visibility and consistency across all offline placements.● Collaborate with design and content teams to ensure creative assets are aligned withcampaign objectives and brand guidelines.● Track and analyze campaign performance to optimize future media spends.2.
Offline Activations● Conceptualize and execute on-ground brand activations to enhance visibility andconsumer engagement.● Plan and implement activations such as product sampling, kiosk setups, mallactivations, RWAs, event sponsorships, and street marketing.● Liaise with agencies, event partners, and internal teams to handle logistics,permissions, staffing, and end-to-end execution.● Identify high-impact locations and events that align with brand positioning andmarketing objectives.● Monitor, measure, and report activation performance using metrics like footfall,engagement rate, lead generation, and ROI.Key Requirements● 2–5 years of experience in offline marketing, activations, or brand events (FMCG,retail, e-commerce, or similar industries preferred).● Strong vendor and agency management skills.● Ability to manage multiple campaigns and activations simultaneously in a fast-pacedenvironment.● Excellent negotiation, communication, and coordination skills.● Proficiency in MS Office (Excel, Power Point) for reporting and presentations.What We're Looking ForCustomer Obsessed: You prioritize user needs at every step.Entrepreneurial Thinker: You're bold, resourceful, and willing to challenge the status quo.Speed and Excellence: You believe in moving fast without compromising quality.Integrity First: You own your actions and decisions.Team Belongingness: You believe in building together, not alone.Location:Andheri - DN Nagar, MumbaiWhy Join UsAt ZILO, we're building more than just a new kind of fashion platform—we're building a teamand culture that reflects the future of work: human, high-performing, and deeply empowering.Here's why you should consider joining us:● Founding-Team Energy: You'll be part of the early core team—this is your chanceto build something from the ground up and shape not just the product, but the cultureand company itself.● Autonomy with Accountability: We trust you to own your work, take smart risks,and move fast—without red tape or micromanagement.● Culture That Cares: We believe great things happen when people feel respected,supported, and inspired.
We're creating a people-first culture that valuespsychological safety, radical candor, and team belongingness.● Performance-Driven, Not Pedantic: We value outcomes over optics.
No busywork,no bloated processes—just clear goals, real ownership, and high-impact execution.● Accelerated Learning Curve: You'll work across functions, wear multiple hats, andgrow 3x faster than you would in a traditional role.● Purpose With Passion: If you love the idea of blending creativity, tech, andcustomer obsession to change the way people experience fashion—you'll feel right athome.At ZILO, you won't just have a seat at the table.
You'll be helping design the table.If you're excited to shape the future of fashion and work in a culture that values ownership,growth, and people—drop us your CV at join@zilo.one

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