Manager – Branding, Packaging

4 days ago

Mumbai, India Lenskart Full time

About the Role

We're looking for a creative and detail-oriented
Design Manage
r to lead
Branding, Packaging, and Visual Merchandising (VM
) at Lenskart. This role focuses on building strong brand presence and delivering seamless design experiences across
retail and packaging touchpoint
s. You will translate our brand vision into compelling, consistent visual identities and designs that work across
store environments, product packaging, and communication asset
s

Key Responsibilities

Brand Identity & Communication

  • Develop brand identities and ensure consistent application across channels
  • Create visual concepts for marketing campaigns and product launches

Packaging Design

  • Design innovative, functional, and premium packaging for eyewear and accessories
  • Work with vendors to ensure quality and timely production of packaging materials

Visual Merchandising (VM):

  • Design and implement in-store display strategies to enhance retail experience
  • Create planograms, window displays, and seasonal in-store themes

Cross-functional Collaboration

  • Work with marketing, retail, and product teams to deliver cohesive brand experiences

Team & Vendor Management

  • Manage internal design resources and external vendors for packaging and VM production

Requirements

  • 5+ years of experi
    ence in branding, packaging design, and visual merchandising.
  • Strong portfolio showcasing packaging innovation and retail VM design
  • Excellent understan
    ding of brand systems and stor
    ytelling
  • Knowledge of production processes for packaging and retail displays
  • Proficiency in Adobe Creative Suite and relevant 3D visualization tools (preferred)

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