Assistant Manager

1 day ago

Ernakulam, India Lakshya Ca Campus Full time

Job Description:

We are looking for a proactive and strategic Assistant Manager Institutional Marketing to lead and oversee institutional marketing initiatives at the branch level. The ideal candidate will be responsible for managing and guiding a team of Institutional Marketing Executives, ensuring the successful execution of marketing strategies, and driving growth within the assigned branch.

Key Responsibilities:

Team Management & Oversight

  • Lead, mentor, and motivate the branch CDO team through the Branch Team Lead.
  • Monitor daily lead collection from all team members, ensuring targets are consistently met.
  • Conduct regular team performance reviews, provide constructive feedback, and support skill development.
  • Ensure accountability for lead quality and conversion rates.

Institutional Marketing & Lead Generation

  • Execute branch-specific institutional marketing plans in coordination with the Branch Team Lead.
  • Maintain accurate, timely lead tracking and reporting systems.
  • Identify and develop new institutional partnerships within the branchs operational area.
  • Build and maintain relationships with local institutional decision-makers.

Campaign Execution & Brand Management

  • Plan, coordinate, and oversee branch-level campaigns, presentations, and promotional events.
  • Ensure brand guidelines are consistently applied in all marketing materials and activities.
  • Evaluate campaign performance and optimize strategies based on results.

Cross-Functional Collaboration

  • Work closely with central creative and digital marketing teams for branch-specific content, branding, and collateral.
  • Coordinate with admissions and academic teams to ensure institutional messaging is consistent and aligned

Key Requirements:

  • Education: Bachelor's degree in Marketing, Business Administration, or a related field.
  • Experience: 6-8 years in institutional or educational marketing.
  • Strong understanding of institutional marketing strategies and channels.
  • Proven ability to design and execute successful campaigns.
  • Excellent presentation, communication, and interpersonal skills.
  • Proficiency in MS Office and marketing tools.

Preferred Skills:

  • Experience in marketing for educational institutions or services.
  • Creative thinking and problem-solving abilities.
  • Willingness to travel for institutional visits and events.

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