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Copywriter

4 weeks ago

Delhi, India FITPASS Full time

Position Overview:
We are seeking a highly skilled
Copywriter
with experience in social media management, app script work, and performance marketing. Your expertise will directly contribute to our content strategies, creating engaging, results-driven copy for digital ads, social media posts, app notifications, and performance marketing campaigns. If you have a passion for storytelling and a knack for optimizing copy for digital platforms, this is the role for you.

Responsibilities:

1.Social Media Management
:

  • Create engaging and creative copy for social media platforms (Instagram, Facebook, Twitter, LinkedIn, etc.), aligned with the voice and vision of our D2C brand.
  • Develop compelling captions, posts, and social media ads for both organic and paid campaigns.
  • Work closely with the social media team to brainstorm and execute campaigns that drive engagement, awareness, and conversions.
  • Stay on top of social media trends and ensure content is fresh, relevant, and impactful

2.App Script Writing
:

  • Write scripts for in-app notifications, pop-ups, tooltips, and user flows to enhance customer engagement and retention.
  • Collaborate with product and development teams to ensure seamless app messaging that reflects the brand tone and meets business objectives.
  • Optimize in-app scripts to improve user experience and interaction, leading to increased user retention and satisfaction.

3.Performance Marketing Copywriting
:

  • Write high-converting copy for paid performance marketing campaigns, including Google Ads, Facebook Ads, Instagram Ads, and other paid channels.
  • Analyze ad performance and adapt copy to optimize conversions and improve campaign effectiveness.
  • Work with the performance marketing team to develop scripts that enhance ad targeting, increase CTR, and drive revenue.

4.Collaboration & Strategy
:

  • Partner with the creative, design, and marketing teams to create cohesive and on-brand messaging across all digital channels.
  • Provide input on campaign strategies, ensuring messaging aligns with overall marketing objectives and audience insights.
  • Contribute to the development of brand guidelines and ensure consistency across all touchpoints, from social media to app scripts.

5.Data-Driven Content
:

  • Use analytics and performance data to inform copy decisions and improve campaign outcomes.
  • Iterate on ad copy and in-app scripts based on user feedback and performance metrics.

Qualifications

  • 3+ years of experience as a Copywriter with a strong focus on D2C brands.
  • Proven experience in social media copywriting, including both organic and paid content.
  • Experience with writing scripts for app notifications, user flows, or in-app experiences is a must.
  • Familiarity with performance marketing and writing copy for Google Ads, Facebook Ads, Instagram Ads, and other advertising platforms.
  • Ability to write in a clear, concise, and persuasive manner with a strong attention to detail.
  • Ability to adapt tone and style to various platforms and audiences while maintaining consistency with the brand voice.
  • Strong organizational skills, with the ability to juggle multiple projects and deadlines.
  • Analytical mindset with the ability to interpret data and iterate on copy to drive results.
  • A portfolio showcasing your copywriting work, particularly in social media management, app scripts, and performance marketing.

Why Join Us?

  • Competitive Salary
    with lucrative performance-based incentives.
  • High Earning Potential
    : The role is revenue-driven, and top performers will be generously rewarded.
  • Growth Opportunities
    : As a growing organization, high performers will have fast- track opportunities for career advancement.
  • Dynamic Work Environment
    : Be part of an exciting, rapidly growing organization that values innovation and excellence.