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Head of Influencer Marketing

2 months ago

Gurgaon, India Moda loop Full time
About the Company:Modaloop is an influencer marketing platform and working on other tech products as well. We are rebooting our business and seeking to hire dynamic and innovative people to lead and expand our business. This role will be pivotal in shaping the brand’s presence across digital platforms, building partnerships with influencers, and driving campaigns that enhance our visibility and engagement. The ideal candidate will have a deep understanding of influencer marketing trends, a network of industry contacts, and a proven track record of executing successful, data-driven influencer campaigns. You will work closely with the marketing, social media, and content teams to develop strategies that align with our brand’s goals and objectives, while fostering long-term relationships with influencers to maximize our reach and brand affinity.

Responsibilities:Develop and lead the overall influencer marketing strategy , identifying new opportunities for growth, brand awareness, and audience engagement.Build and maintain strong relationships

with influencers, content creators, agencies, and partners across various digital platforms.Design and implement influencer campaigns

aligned with brand goals, product launches, and seasonal marketing initiatives.Collaborate with cross-functional teams , including social media, creative, PR, and product teams, to align influencer strategies with broader marketing objectives.

Qualifications:Bachelor's degree or equivalent experience2 years' prior industry related influencer marketingStrong communication and interpersonal skillsProven knowledge and execution of successful development strategiesFocused and goal-oriented