Seo Analyst

15 hours ago

Chennai, India Cynosure Corporate Solutions Full time

Key Responsibilities:

  • Develop and Implement on-page and off-page SEO strategies with precision to enhance website rankings.
  • Conduct comprehensive keyword research and analysis to identify opportunities for website optimization.
  • Monitor and analyze website performance using advanced analytics tools like Google Analytics and Search Console.
  • Collaborate seamlessly with content creators to seamlessly integrate SEO best practices into content development processes.
  • Conduct thorough competitor research to identify industry trends and capitalize on opportunities.
  • Perform hashtag research to optimize social media visibility and enhance audience engagement.
  • Develop a detailed calendar plan for monthly festivals and observations, aligning social media activities strategically.
  • Execute social media optimization strategies to maximize brand reach and foster audience engagement.
  • Planned and executed campaigns on Google and Meta Ads platforms with a focus on driving optimal results.
  • Conduct in-depth keyword research for paid marketing initiatives to ensure targeted and effective campaigns.
  • Monitor and optimize ad performance based on key metrics such as click-through rates and conversion rates.
  • Collaborate closely with the marketing team to ensure that paid marketing strategies align seamlessly with overall business goals.

Required Skills / Qualifications:

  • Proven experience as an SEO Analyst or in a similar role, with a minimum of 3-5 years in digital marketing.
  • In-depth knowledge of search engine algorithms and ranking factors.
  • Proficiency in using SEO tools such as SEMrush, Screaming Frog, and Ahrefs.
  • Prior experience in managing SEO for brand websites.
  • Ability to understand the performance of keywords and create demand for longtail and short-tail keywords.
  • Ability to manage SEO operators and vendors.
  • Experience with social media platforms and their optimization strategies.
  • Should be technically strong in paid marketing platforms, including Google Ads and Meta Ads, which would be a plus.
  • Strong analytical skills and the ability to translate data into actionable insights.
  • Updated best practices in SEO and digital marketing.
  • Hands-on experience working for USA companies as an SEO Analyst will be an added advantage

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