Digital Marketing Manager

4 weeks ago


Bangalore City, India Health & Glow Full time

Responsible for developing and implementing digital marketing strategies across various platforms, with a strong emphasis on social media channels.Develop and execute comprehensive digital marketing strategies to drive brand awareness, engagement, and NOC/NOB across all digital channels, with a primary focus on social media platforms (Instagram, Facebook, Pinterest, etc.).Plan and curate engaging content that aligns with brand identity and resonates with target audiences.Manage all social media accounts, including content creation, scheduling, community management, and monitoring performance metrics.Collaborate with internal teams (e.G., category, creative, product) to develop integrated campaigns and sale opportunity as per marketing calendar.Repurpose content for digital channels to drive CTR and NOB’s to the stores.Monitor and analyze key performance indicators (KPIs) to measure the effectiveness of digital and social marketing efforts and optimize strategies accordingly.Identify and explore new opportunities for growth, partnerships, and brand collaborations internally and externally.Plan and execute digitally relevant tactics to increase brand KPIs as per business plans.Critical Success Factors for the roleExperience working both in-house and on the agency sideProven work experience as a community manager or similar roleExperience planning and leading community initiativesAbility to identify and track relevant community KPIsExcellent verbal communication skillsExcellent writing skillsExcellent interpersonal and presentations skillsHands on experience with social media management and digital marketing tactics



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