Senior Content Writer
7 days ago
Netscribes is on the lookout for an experienced Senior Marketing Content Writer with a deep
understanding of impactful messaging, storytelling, and a solid grasp of technology domains. If you excel at crafting solution-based content, translating insights into compelling narratives, and
mentoring junior team members, this role is tailor-made for you. Our ideal candidate is someone
who thrives in a collaborative setting, working closely with subject matter experts (SMEs) and
stakeholders to produce high-quality content that resonates with our audience.
Responsibilities:
Develop and oversee content strategies, ensuring alignment with brand voice and audience
needs.
Lead the creation of marketing collaterals, including case studies, whitepapers, infographics,
and blogs, with a focus on technology sectors.
Coordinate with SMEs and stakeholders to execute content projects effectively.
Conduct expert interviews, develop questionnaires, and mentor junior writers to enhance
domain expertise.
Ensure quality control of all content for the website and social media, including editorial
checks and SEO best practices.
Manage the content calendar, topic research, and creation of engaging LinkedIn and other
social media content.
Handle press releases for the website and media outlets, maintaining high standards of
messaging and brand alignment.
Essential skills:
Proven ability to craft impactful messages and stories that meet the brand and audience's
needs, especially on LinkedIn.
Strong knowledge of SEO best practices and experience in creating optimized website
content.
Excellent communication and coordination skills to work effectively with internal and
external stakeholders.
Expert understanding of brand voice usage across various content types.
Ability to mentor and lead a team of junior writers, instilling best practices and domain
expertise.
Preferred experience:
Bachelor’s or master’s degree in English, Literature, Journalism, Mass Communication,
Business Management (Marketing), or a related field. Additional courses in content
marketing and strategy are a plus.
A minimum of 5 years of experience in content writing, with at least 2 years in a leadership
or editorial role, preferably within technology-focused content marketing or
communications.
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