Copywriter

3 days ago

Navi Mumbai, India T&N Business Services Full time

Job Title: Copywriter Experience: 2 to 3+ years Location: Vashi – Navi Mumbai (WFO) Timings: General shift Job Type: Full Time We are looking for a highly motivated and experienced copywriter who lives and breathes copy for our dynamic global team at HGS Interactive. You will play a crucial role in developing and implementing content strategies that drive brand awareness, engage our target audience, and increase customer acquisition and retention for our clients and business. Responsibilities: ● Develop and execute a comprehensive advertising strategy that aligns with the company goals and objectives. ● Creative advertising copy that are aimed for global audiences including big ideas, communication strategies, messaging, and campaign roll-out plans. ● Creative copywriting for video production, including story boarding and scripting. ● Create ad-worthy digital copy for social media and performance marketing campaigns. ● Create content including writing, editing, and proofreading, to ensure accuracy, consistency, and adherence to brand guidelines. ● Stay up to date with industry best practices and emerging trends in content marketing and digital strategies. ● Collaborate with external partners, agencies, and influencers to amplify the reach and impact of content campaigns. Qualifications: ● Bachelor's degree in marketing, communications, journalism, or a related field. A master's degree is a plus. ● Proven 3 years’ experience in content strategy development and digital marketing. ● Experience of working with digital agencies and US/global client base. ● Proven campaign results to showcase creativity and content excellence. ● Strong understanding of digital marketing channels, including advertising campaigns, social media, digital ads, email marketing, SEO, and content management systems. ● Excellent written and verbal communication skills, with the ability to create compelling and engaging content. ● Creative thinking and problem-solving abilities, with a keen eye for detail. ● Up-to-date knowledge of content marketing trends, emerging technologies, and industry developments. With Regards Komal Pal

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