Social Media Strategist

3 weeks ago

navi mumbai, India Nap Chief Full time

About the brand

Nap Chief is a D2C Fashion Brand with the aim of becoming the World's Most Loved Kidswear Brand. We are the official licensee of Marvel, Disney, Star Wars, Harry Potter, DC Comics, Tom & Jerry, Looney Tunes, Garfield & all of kids favorite characters. If you are excited to build a Made in India Brand taking on the world, Nap Chief will be the right fit. You would be working closely with the founders and helping the Brand grow from 1- 10 Stage.


Key Responsibilities:

  • Develop and execute a dynamic content strategy that resonates with our target demographic, leveraging your exceptional content writing skills.
  • Create high-quality and engaging content across various platforms, including websites, social media, blogs, email campaigns, and more.
  • Generate innovative content ideas that align with our brand's values and resonate with our audience, staying ahead of industry trends.
  • Collaborate closely with cross-functional teams, including marketing, design, and product development, to ensure content consistency and alignment with brand objectives.
  • Conduct thorough research to keep abreast of industry trends, competitor strategies, and emerging best practices to refine content strategies continually.
  • Maintain a content calendar to ensure a consistent and well-planned content distribution schedule.
  • Optimize content for SEO to enhance visibility and search engine rankings.
  • Analyze content performance using data and analytics tools, making data-driven decisions and adjustments as necessary.
  • Ensure brand messaging and tone are consistent across all channels and touchpoints.


Qualifications:

  • Bachelor's degree in Marketing, Communications, or a related field.
  • Proven 1-2 year experience as a Content Strategist, Content Writer, or a related role.
  • Exceptional content writing and editing skills, with a keen eye for detail, grammar, and storytelling.
  • A creative thinker with a demonstrated ability to generate fresh and innovative content ideas.
  • Proficiency in content management systems (CMS), SEO tools, and analytics platforms.
  • Strong project management skills and the ability to meet deadlines.
  • Familiarity with social media platforms and their best practices.
  • E-commerce and online marketing knowledge is a plus.
  • A passion for kidswear fashion and a genuine enthusiasm for the industry.


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