Senior Marketing Manager
3 weeks ago
new verticals such as action cameras, gimbals and accessories
to set new industry benchmarks is looking for an ambitious and energetic.
We are seeking a talented and experienced
Senior Marketing Manager
to join our team. This hybrid opportunity requires a dynamic professional with expertise in ATL-BTL Marketing, influencer marketing, PR/content marketing,
experiential marketing, and a comprehensive understanding of digital marketing, Google Ads, SEO, SMO, Amazon AdsResponsibilities:
Strategic Planning:
Develop comprehensive content and marketing strategies aligned with organizational goals. Oversee both ATL and BTL marketing initiatives.
Digital Marketing:
Oversee and Strategise
Google Ads, SEO, and SMO campaigns to enhance online visibility and sales. Utilize in-depth knowledge of Amazon Ads to optimize marketing efforts.
Influencer Marketing:
Devise and execute impactful influencer marketing campaigns. Cultivate relationships with influencers and brand ambassadors.
PR/Content Marketing:
Lead PR and content marketing efforts to enhance brand image. Craft compelling content for various channels and audiences.
Team Management:
Effectively manage both content and marketing teams, ensuring collaboration and productivity in the teams. Provide guidance and mentorship to team members.
Analytics and Optimization:
Monitor and analyze campaign performance using relevant tools. Implement data-driven insights for continuous improvement.
Qualifications:Proven experience in content and marketing strategy roles. Expertise in ATL-BTL Marketing, influencer marketing, PR/content marketing,
OOH marketing
, and digital marketing.
Understanding of
Google Ads, SEO, SMO, Amazon Ads, and related tools. Ability to manage and lead multiple teams.Requirements:
Master’s degree in Marketing, Communications, or a related field. MBA in disciplinary university.9-10 years of total experience. 7-8 years of relevant experience.Demonstrated success in managing teams and driving results.Exceptional communication and interpersonal skills.Highly Creative and out-of-the-box thinkingKindly more such requirements talking about creative, content experience, working with consumer electronic brands, run and managed marketing events, activities in similar manner.
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