Copy & Content Lead

4 weeks ago

Mumbai, India Wellbeing Nutrition Full time
Designation - Copy and Content Lead

About Us:

Wellbeing Nutrition is revolutionizing the nutraceutical industry by providing high-quality, science-backed supplements and wellness products directly to consumers. Our mission is to empower individuals to take control of their health and well-being through education, transparency, and access to premium nutritional products.

Position Overview:

We are seeking a dynamic and experienced

Copy and Content Lead

to join our growing team in Mumbai. The ideal candidate will be a skilled communicator with a passion for health and nutrition, capable of developing compelling copy and content that engages and educates our target audience. This role will be responsible for leading our content strategy, managing a team of writers, and ensuring the consistency and quality of all written materials across various channels.

Key Responsibilities:Develop and execute a comprehensive content strategy aligned with the company's brand identity, target audience, and business objectives.Lead a team of content writers and editors, providing guidance, feedback, and support to ensure the delivery of high-quality content that meets deadlines and performance metrics.Collaborate with cross-functional teams, including marketing, product development, and customer support, to develop content for various channels and initiatives, including website, blog, social media, email, advertising, and product packaging.Research and stay up-to-date on industry trends, scientific developments, and consumer insights to inform content creation and messaging.Write and edit engaging and informative content, including articles, blog posts, product descriptions, email campaigns, social media posts, video scripts, and educational materials.Ensure all content adheres to brand voice, style guidelines, and regulatory requirements, including accuracy, clarity, and compliance with relevant laws and industry standards.Monitor and analyze content performance metrics, such as engagement, traffic, and conversion rates, and use insights to optimize content strategy and drive continuous improvement.

Qualifications:Bachelor's degree in English, journalism, communications, marketing, nutrition, or related field; advanced degree or certification in nutrition or dietetics preferred.Minimum

5 years of experience in a leadership role overseeing copywriting, content creation, or editorial functions, preferably in the health, wellness, or nutraceutical industry.Proven track record of developing and implementing successful content strategies that drive brand awareness, customer engagement, and business growth.Strong writing and editing skills, with the ability to craft clear, compelling, and persuasive copy for diverse audiences and channels.Deep understanding of nutrition science, dietary supplements, and health-related topics, with the ability to translate complex concepts into accessible and engaging content.Excellent project management skills, including the ability to prioritize tasks, manage multiple projects simultaneously, and meet deadlines in a fast-paced environment.Strong leadership and interpersonal skills, with the ability to inspire, motivate, and mentor team members, as well as collaborate effectively with cross-functional teams.Proficiency in content management systems (CMS), digital marketing platforms, and analytics tools; experience with SEO, keyword research, and content optimization preferred.Creative thinker with a passion for innovation, continuous learning, and driving positive change in the health and wellness industry.

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