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Executive Creative Director
2 months ago
About Dentsu International India:
Awarded the Oscars of the advertising world, The Cannes Global Agency of the Year 2022 (a first for India) Dentsu international comprises of six leadership brands - Carat, dentsu X, iProspect, Isobar, dentsuMB and Merkle, each supported by its specialist divisions and scaled services. With best-in-class services and solutions in Media, Customer Experience Management (CXM), and Creative, dentsu international operates in over 145 markets worldwide with more than 66,000 dedicated talented employees working together to reach the never before
Part of dentsu International, dentsu India helps some of the biggest & most interesting brands who are our clients everyday to win, keep and grow their best customers and achieve meaningful progress for their businesses. With best-in-class services and solutions in Media, CXM (Customer Experience Management) and Creative, Dentsu India is the 2nd biggest Advertising agency network in India while the dentsu international is the 5th largest in the world.
In good times and bad, we partner with brands to achieve meaningful progress as we are a force for good & for meaningful growth. Our teams of optimists, entrepreneurs and first-movers coalesce around the needs of our clients, unlocking unique possibilities for sustainable value and lasting change.
Learn more at:
Role Summary:
Job title: Executive Creative Director - Copy
Location: Mumbai
Experience: 12-15 years
Job Summary:
As the Executive Creative Director - Copy at Dentsu, you will lead the creative vision, strategy, and execution for the copy team across multiple accounts, ensuring that all deliverables meet the highest creative standards. You will drive the ideation, development, and production of impactful and innovative copy across digital, social, and traditional marketing campaigns. Your leadership will inspire the copy team to create work that aligns with clients' business goals while pushing creative boundaries.
Key Responsibilities:
Spearhead the creative copy vision and strategy for Dentsu's clients, ensuring that all copy aligns with overall campaign objectives and brand voice.
Oversee all copywriting efforts across digital channels, including websites, social media, video scripts, digital ads, emails, blogs, and more.
Collaborate with cross-functional teams, including design, strategy, and account management, to deliver cohesive, multi-channel marketing campaigns.
Lead brainstorming sessions, providing direction and feedback to ensure concepts are innovative and on-brand.
Team Management:
Mentor, lead, and inspire the copywriting team, fostering a culture of creativity, collaboration, and continuous improvement.
Provide feedback and guidance to junior and senior copywriters, elevating their craft while helping them meet client expectations.
Recruit and onboard new talent to build a world-class creative team.
Client Interaction:
Serve as the primary creative contact for key clients, presenting ideas and strategies in a compelling and persuasive manner.
Develop strong relationships with clients, understanding their brand voice, goals, and audiences to deliver tailored and innovative creative solutions.
Collaborate closely with the strategy team to ensure copy aligns with audience insights and brand positioning.
Project Oversight:
Ensure that all copy adheres to project timelines, budgets, and client objectives, delivering work on time and within scope.
Maintain quality control over all copy, ensuring consistency in tone, voice, and messaging.
Stay updated on industry trends, emerging platforms, and best practices to ensure that Dentsu remains at the forefront of creative innovation.
Qualifications:
Experience:
10+ years of experience in copywriting, with a significant portion of that in leadership roles within a digital marketing or advertising agency.
Proven track record of delivering award-winning copy across multiple media platforms, including digital, print, and TV.
Experience leading and managing creative teams, from concept to execution.
Skills:
Exceptional copywriting skills, with the ability to write in diverse styles and for varied industries.
Strong leadership and team-building skills, with the ability to inspire and elevate the creative talent around you.
Excellent presentation and communication skills, with a talent for articulating creative ideas to clients and internal stakeholders.
Deep understanding of digital marketing, SEO principles, and how to create content that performs in digital environments.
A sharp eye for detail, with strong editing and proofreading skills.
Ability to work under pressure, meet tight deadlines, and manage multiple projects simultaneously.
Preferred:
Experience working with global brands and delivering multi-market campaigns.
Familiarity with content management systems and collaboration tools.
Why Join Dentsu:
Be part of a global creative powerhouse with an innovative, data-driven approach to digital marketing.
Work on exciting, high-impact campaigns for some of the world’s most recognizable brands.
Collaborate with industry-leading creative professionals in a supportive and growth-oriented environment.
